Marketing & Branding
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Activity:
4 comments
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last activity : 10 02 2011 05:10:25 +0000
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Yes, Navratri Festival is coming soon and people have started preparation for Navratri (Especial Young people)..People are enjoying Navratri every year and trend is also becoming change every year like we are facing new style of Ras-garba, style of playing Navratri, etc. We can feel clearly that the difference between Original (Old Navratri) and Modern Navratri. We know that trend of Sheri Ras-garba is reducing now a days. And Today, it is a time of young people who are enjoying much more than people who above 40-45 years.
The purpose of this article how is the relation between Business, brand, celebration with people. I would like to share some points about " 9 days " :-
(1) Majority all types of cosmetic brand including personal care, skin care, health care will cover in this festival.
(2) 9 days business of Traditional cloths. Various kind of style with wide range are available of traditional cloths. They are also launching various scheme either buying or on rent. More people are preferring on rent for 9 days. Boom in traditional cloths for 9 days.
(3) Beauty Parlor especial for young boys/girls: like make up, face wash, creaming, eye make up, massage, various hair style for 9 days. Beauty parlor are also launching various promotional scheme for 9 days or others. Now a days it is trend of beauty parlor and lot of competition between them.
(4) The most important thing is various surgery. yes, now a days the trend is going of various kind of cosmetic surgery. When such festival or occasion are coming young people are prefer such surgery which may harmful in long time. Navratri is coming , it is trend of cosmetic procedures like especial "Liposuction Surgery", hi-fi make up skin care. Girls are doing such surgery for good looking in night of Navratri.The ratio of such surgery is going high day by and various type of cosmetic brand available in market which are harmful. But, still people are doing.
(5) The trend of " Tattoo" market. It is the time of tattoo market. Young people are prefer tattoo on various parts of body. Its the time of backless cloths, tattoo (for girls) etc. for looking good.
But, Can we call as Navratri Celebration or Fashion celebration? To celebrate the Navratri festival such things are really required for young people or people ?
It will definitely boom is such type of business and other industry (Electronics, Consumer durable, home appliances, FMCG etc. will launch various type of promotional scheme on festive season.
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