Marketing & Branding
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Activity:
2 comments
331 views
last activity : 07 21 2011 15:15:00 +0000
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Brand :- Kara (Aditya birla group)
Punchline:- Fresh refresh karne ka Specialist
Product:- Skincare tissue wipes
Brand Ambassador:- Sharman joshi
Target :- For Male
Launching history:- Kara brand launched in 2008 for women segment but market did not accept the tissue wipes or market acceptance were not found and it was fail at that time, it was gone to in silence strategy. Now bran KARA come again and entered in market by targeting. Kara is taking reposition by slowly branding awareness. The first target of Kara is to generate awareness in Indian market and then accept this brand by Indian people.
For Indian market and its acceptance, very tough and challenging task for Brand kara. Because yet very few people are aware or accept this type of brand. Almost or majority people are consumeing Handkerchief for refresh face.
The use of handkerchief is multipurpose that we are already applying daily. People will not ready still to accept this tissue wipes. Brand Kara is giving face refreshment or coolness then we use n throw it.
The question is that how they are manufacture? Is there mix any chemical? Is there come any expiry or not? Will it give any side effect on skin or not? Before using it we have create many question.
Before some years ago "Kellogs" brand entered in India but unfortunately it could not got good response because they failured to explain concept or people could not accept the brand. Kellogs brand is all about gives iron and use it while taking breakfast. Now Kellogs came again before 1 year and it taken reposition as well as also getting response slowly.
So, that Will this brandd KARA get success or not? Very difficult task for it. The main thing is "ACCEPTANCE". People are using directly cold water for refresh face as well as handkerchief.
Will KARA change the Indian market? Will it get success?
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