Now,Telcos is also ready to in cash from IPL.

Hello!!

The biggest realty show "IPL-Game of Cricket"is on,big name ,big celebrities are earing from this show .Than why not Telcos?
Last year itself Vodafone Essar became official telecom partner of IPL.Vodafone Essar has signed a $25 million agreement as official telecom partner of the DLF-IPL for five years (2008-2012). According to reliable sources the partnership is worth $ 5 million for each of the five years.

Now the fever is back for second season of IPL2. So, Telcos are ready to in cash.They came up with special offers, tariffs and prizes, the telecom service providers, including Vodafone, Idea and Virgin, are gearing up to cash in on the cricketing extravaganza-- Indian Premier League which began its second edition in South Africa.

I think to promote these offers some service providers are charging lower on roaming services while others are offering IPL-based contents on mobile phones to connect with the subscribers.

Moreover GSM service provider Vodafone Essar had announced reducing international roaming rates for its postpaid customers traveling to South Africa during the IPL Twenty20 cricket.Don't you think it is great idea to in cash.
Vodafone Essar, which is also the official partner of the second edition of the Twenty20 tournament had tied up with Vodacom, a joint venture partner with the Vodafone Group, to offer reduced rates of up to 85 per cent on calls, SMS and GPRS services.


Another service provider Idea Cellular had announced a program for subscribers under which the users will be able to send messages to their favourite IPL players from the Mumbai Indians team.Also, selective subscribers will be able to speak to players from the Mumbai Indians team which has Sachin Tendulkar, Harbhajan Singh and Zaheer Khan among others.
At the same time they (subscribers) also stand to win a chance to go to South Africa to view live matches.
It is really good strategy to attract the customer.

According to Pradeep Shrivastava  Chief Marketing Officer of Idea Cellular said that "During the tournament, Idea will launch a range of value added services for its customers, and will provide updates on Mumbai Indians' on-and off-field performance. Idea will also offer a range of value added services such as wall papers, screen savers, ring tones, gaming, match videos, photos, and updates." While some operators have tied up with teams or inked sponsorship deals, youth-based mobile operator Virgin Mobile has launched an online cricket tournament -- Indian Hatke League (IHL) -- spoofing the Indian Premier League.

And as per M A Madhusudan CEO of Virgin Mobile India said that The online game is a part of the company's marketing strategy to promote the brand,to spice it up, Virgin would also give away prizes worth Rs 10 lakh and Hyundai i20 as grand prize to the winner of the online tournament.

Mobile handset maker Nokia had announced a series of engagement programs including the --Sabki Jeet Pakki-- consumer campaign wherein consumers will get a scratch card on the purchase of a new Nokia handset.

The most common contest the scratch and win had commenced from April 10 and will continue till May 10, during which consumers buying select Nokia phones win assured gifts like Nokia Knight Riders branded phone accessories or an opportunity to fly to South Africa to watch an IPL match.

But by analyzing 4 days of match the excitement ,enthusiasm & audiances is missing than what it was expected.

So, do you think that the strategies to in cash from IPL will be successful?