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Marketing & Branding

 
Industry : Advertising/PR/MR/Events Functional Area : Entertainment
Activity:  3 comments  65 views  last activity : 12 08 2011 11:33:09 +0000
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(A) There are some brands which were failed or still existing in market.

(B) There are some brands which have been taken reposition.

(C)There are many brands which can not forgettable, it gives reminisces frequently.

(D) There are brands which have not changed its "Jingle or Punchline", changed in picture/ visualization, character, music but not in jingle or punchline, Character.

(E) There are brands which were either exist or out dated, still we can not forget it. Existing brands are playing in market and already built up brand equity in market.

I would like to share all brands of television commercial which brands are much much much OLD & STRONG.

(1) Nerolec Paint:-  http://www.youtube.com/watch?v=sPRKzwdEfVs  (Nerolec)

http://www.youtube.com/watch?v=GH250XZXD8U&feature=related   (Nerolec old ad)

(2) Cadbury Dairy milk:-  http://www.youtube.com/watch?v=FVChyy_moiM&feature=related  (Cadbury)

(3) Vicco Turmeric :- http://www.youtube.com/watch?v=E86h7NxUJ6k  (Vicco turmeric)

http://www.youtube.com/watch?v=yZq10WlFQlk&feature=related  (Vicco turmeric)

http://www.youtube.com/watch?v=BXe6yJ-0Fe8&feature=related  (Vicco Vajradanti)

(4) Pan Parag:- http://www.youtube.com/watch?v=iR_cb6ts2s4&feature=related  (Pan Parag Old)

(5) Complan:- http://www.youtube.com/watch?v=t-fysFHfBYM&NR=1 (Complan old)

(6) Bajaj :- http://www.youtube.com/watch?v=xEV8MWd1p3M&feature=related (Hamara Bajaj)

(7) Parle-G :- http://www.youtube.com/watch?v=5D4PBN0OzuE&NR=1  (Parle-G)

(8) Lijjat Papad :- http://www.youtube.com/watch?v=dhKMjnMUJCU&feature=related  (Lijjat Papd)

(9) Amul Corporate:- http://www.youtube.com/watch?v=RW9DSUbZX34&feature=related  (Amul old )

http://www.youtube.com/watch?v=pdCpLkYE28k (Amul New )

(10) Rasna :-http://www.youtube.com/watch?v=FA3qi17Xfpw&feature=related  (Rasna Old)

http://www.youtube.com/watch?v=vKRSQx_HefQ&NR=1  (Rasna Old)  "I LOVE YOU Rasna"

http://www.youtube.com/watch?v=PKV-DkgRm8M (Rasna new )

(11) Surf Excel :- From this ad, "Dag achhe Hai" brand has established.

http://www.youtube.com/watch?v=tNE3l2LPiEY&NR=1  (surf excel old)

http://www.youtube.com/watch?v=mi4yKET-tBg&feature=related  (surf excel old)

(12) Hutch & Vodafone:- Remember Pug (Dog), Hutch is now Vodafone.

http://www.youtube.com/watch?v=6K_XlxHxG0c&feature=related  (Vodafone)

http://www.youtube.com/watch?v=FVtAWFmq5q4&NR=1  (Hutch is now Vodafone )

http://www.youtube.com/watch?v=rK5sbACxwM4&feature=related  (Hutch)

(13) Fevicol:- http://www.youtube.com/watch?v=Xep4RftkRdo&feature=fvwp&NR=1  (Fevicol)

http://www.youtube.com/watch?v=hUc4iKIAPV8  (Fevicol)

http://www.youtube.com/watch?v=wlNsItbse5g&NR=1  (Fevicol)

http://www.youtube.com/watch?v=Q-wQpWwQnAg&feature=related   (Fevicol)

http://www.youtube.com/watch?v=xGDrgaOP5OM&feature=related   (Fevicol)

(14) Lifeboy soap:- http://www.youtube.com/watch?v=CHXaYXecsCg&NR=1  (Life boy)

(15) Videocon Washing machine:- http://www.youtube.com/watch?v=tEVpsjivJVQ

(16)Dabur Lal Dant Manjan:- http://www.youtube.com/watch?v=ep5-bwrtKY4&feature=related

(17)Tata tea:- http://www.youtube.com/watch?v=ZSK1cL13NO8&NR=1  (Tata tea)

(18) Zandu Balm:- http://www.youtube.com/watch?v=NssIEzYeBVo&feature=results_main&playnext=1&list=PL4379458070380F6E

(19) Bournvita:- Tan ki Shakti man ki Shakti Bournvita, old ad

(20) Nirma washing powder Nirma:- Dudh si safedi Nirma se aaye...........Sabki pasand Nirma..

 

I hope, you will enjoy and remember old days, i assure you will smile also in some advertisement. But all brands are strong.

Enjoy....

 
3 comments on "" Old is always Gold" ....Enjoy and remember Old days"
  Commented by  Mrs. GLADISH ARUL MALAR JABU, Recruitment Executive, AIM Plus Staffing Solution    | 12 08 2011 11:33:09 +0000
golden memories, thank you so much
  Commented by  Virag Shah, Confidential    | 11 11 2011 04:11:46 +0000
Thanks you sir. All these brand we can not forget even after 20 years. And today's very few advertisement that we remember after 10 years. Today's advertisement is good but for short period then suddenly change the campaign. 

That's the different. Many brands have not made change their campaign including jingle, punch line or tag line. Some have made change due to hike in competition and they have taken reposition in market. 

Thanks sir for your views.. Old is always Gold.
I still remember my daughter saying "I love you Rasna" almost 20 years back. Good Virag. I enjoyed the article. Thanks for sharing.
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