| Topic : Business of Indian Premier League (IPL) |
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Indian Premier League (IPL): Business of IPL
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last activity : 07 06 2010 20:18:04 +0000
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IPL - SRK to launch Miss Bollywood SA
First it all started with bringing the concepts of IPL , Franchise and then strategic breaks added to it this year....
What more could be added to it now...
Therefore the IPL owners came up with one more way of commercializing cricket with the Idea of
Miss Bollywood SA.
In spite of being busy with his IPL team, Kolkata Knight Riders, Shah Rukh Khan will launch the Miss Bollywood South Africa competition to find an actress to star in a Bollywood film.
The winner of the contest will get 50,000 Rand in cash, a business class trip to India and a Bollywood movie role, among other prizes.
The contest goes like..., A total of 50 contestants will be chosen from the crowds attending the IPL matches at each of the eight venues. Winners to the preliminary rounds will be shown on the big screen at every match during the second five-minute break.
This announcement was made by IPL chairman and commissioner Lalit Modi and the Bollywood IPL stakeholders Shah Rukh Khan, Preity Zinta and Shilpa Shetty.
So what do you all feel about it..? Aren't they misguiding the youth about the future of cricket..???
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