Build your professional network on facebook via our app Go to app
 
 
Posted in Community :

Marketing & Branding

 
Industry : Advertising/PR/MR/Events Functional Area : Strategy Execution
Activity:  2 comments  89 views  last activity : 06 29 2011 14:24:12 +0000
 Refer 35
Share
 
 
 

Overview:-

Just dance is getting very good response, audition is finished in Delhi and Kolkata. This is the only first reality show in India which will getting contestant from outside country also. We can not ignore it because it is Hrithik Roshan show. This show is getting really hit especially for youngster’s viewers. I did observed in all episode of this show that very huge crowd, excitement, inspiration, energy, enthusiasm, motivation etc before starting the audition. Everybody are love to Hrithik, those youngster’s were mad behind Hrithik. These are coming for audition from various town, city and rural area of that state.

 

“DANCE” the word is giving us energy and enthusiasm and when we add some person...it give extraordinary or high level energy. And Hrithik is perfect man for dance. Contestant did given their view like some has left study for dance, some has taken inspiration from Hrithik, some has learnt dance from Hrithik dance, some has own passion, some has want to make career in dance, some are just want to earn, some are want to become famous and make own brand, some are want to dance with Hrithik etc.  Many contestants have entered in dance field when they were 10 year old.

 

The reality show  started from (1) Indian idol part- 1,2,3 (2) Hero Honda Sa re ga ma pa part-1, 2 (3) Little champ,(4) Music ka maha mukabala  (5) Chance pe dance (6) Dance  India dance (7) India’s Got Talent (8) Chak dhak dhum etc going on n on and  now (9) Just dance (10) X-Factor…

 

Audition Time;-

Contestants are facing good and bad points from judges and feel happy as well as sad, Some are qualified while some are disqualified. Some can not be able to hear negative thing. Selected are goes for next round and non-selected are giving commitment for next time they will select.

 

Some points I would like to highlight, we all know about this still I would like to share:-

(1)    Brands are getting good awareness by sponsorship.

(2)    Media channel is getting good viewership and TRP rating.

(3)    Voting by audience and calling by contestant through Noika, Tata or other mobile

(4)    Judges, guest (actor/actress), host of the show are getting good charge.

(5)    Top ten contestants and winner are getting good publicity. Then, they are getting work as singer, dancer, guest appearance for next show, anchoring in various other show, work as brand ambassador for brand, getting work as assistant and then make his/her career.

(6)    Parents are proud on their child during the winner time and feel sad during the loosing time.

(7)    Many others people are getting inspiration, motivation, learn new concept, knowledge, various tips, etc. form these show.

 

To attract the show, there are became various pre-dialogue or drama like insult, conflict between judge, crying, sad feeling towards contestants etc. Here we can say that reality show is base to enter in bollywood or entertainment field.  Majority youngsters are moving towards this field to make their career.

Overall viewership is high and getting high response as compared to other dance show because the strategy is Hrithik Rosahn who is good dancer as well as main host of the show is connected. Not only in India outside country he is also well known and contestants are coming from outside (New York) also. So that more chance to getting high response and maintain no.1 “Star plus” among the others hindi channel.

X-factor is also going good and getting good response even this show is also coming with new concept.

Conclusion:-

Really we can say that after taking reposition by Star plus “Rishta wohi, soch nai”.  Brand equity of Star plus is growing and Brand image is maintaining by sponsored of the show.

 

Share your views…We have Good CHANCE”….

 

 Top Comment : S. Muralidharan   | 06 28 2011 17:31:51 +0000
What else can you expect them to do Virag? The country is saddened by the inflation, and all round corruption, "aam aadmi" is oppressed and many children are dying for not getting "one square meal", mysterious dealths are taking place every day, peaceful protestors are butchered, and a lot of noise we heard when "Sushmaji" danced to the tune of patriotic song at Raj Ghat; yes, its a field day for Television Channels, like, Star Plus, who knows how to get our poor people dance to their tunes, mobile companies would get their "windfall profits" by forcing the "literate" and "illiterate" masses to send SMSs, Ad companies getting great sponsorships, and the Bollywood would get their share of all! What else can you expect our poor people to do, "let them dance to the tunes of these "Ring Masters"!
 
2 comments on "Others have NO Chance When Star Plus and Just Dance "
  Commented by  Ardhendu Pal, Upgrading Knowledge Base, Researching in Computer Software/Hardware    | 06 29 2011 14:24:11 +0000
Listen to Jackson's Heal the World and Earth Song then decide whether to entertain ourselves or do something for this world?????
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 06 28 2011 17:31:51 +0000
Rating : +1 
What else can you expect them to do Virag?  The country is saddened by the inflation, and all round corruption, "aam aadmi" is oppressed and many children are dying for not getting "one square meal", mysterious dealths are taking place every day, peaceful protestors are butchered, and a lot of noise we heard when "Sushmaji" danced to the tune of patriotic song at Raj Ghat; yes, its a field day for Television Channels, like, Star Plus, who knows how to get our poor people dance to their tunes, mobile companies would get their "windfall profits" by forcing the "literate" and "illiterate" masses to send SMSs, Ad companies getting great sponsorships, and the Bollywood would get their share of all!  What else can you expect our poor people to do, "let them dance to the tunes of these "Ring Masters"! 
Add your comment on "Others have NO Chance When Star Plus and Just Dance "

Rate:
Submit
Part of Antal Group, A Global executive search and recruitment firm
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
Facebook has become a drug. Everyone wants to be on Facebook. Even if not everyone still...
 
1632 referals 24 arguments, 801 views
Product vs Brand
 
21 referals 46 arguments, 1049 views
Star Group Channel Star one is now became LifeOk channel on 18 th Dec., 2011. Yesterday, it has...
 
10 referals 1 comments, 18 views
more...  
Recent Knowledge (93)
Yes they are going to be here.. and the first destination is Bangalore... Google cars and trikes...
 
1339 referals 12 comments, 443 views
Father I want you to marry a girl of my choice Son I will chose my own bride Father But the girl...
 
0 referals 2 comments, 124 views
I reckon the lines said by a sensible person in the past that a person cannot be deceived unless...
 
16 referals 3 comments, 372 views
more...  
More From Author
Normally whenever we talk about our childhood with our friends, relatives, family or colleagues , it always recall our childhood things. Childhood is such things that never come again and memorable forever ... Nice poem ..Thanks Pooja ma'm
Oh very nice information. i would like to share in simple things that " Business Card with Effectie presentation " gives good result. Presentation with Business card gives you chance for futher next meeting. As well Business card also required...
Brigedier sir i agree with you that it need to get more experienced n experts members who can generate debate/discussion, provide good n valuable information etc. But sir one thing is that very less member can enable to participate on too-step due to...
more...