People create Demand = Market create Needs = Brand

"...if you will see any advertisement of these brand, it shown the way of luring, words of dialogue or script etc. ..."

That means you should give a "thumbs up" to the advertisement team that created that advertisement. It is creativity coupled with "hard work".

Thanks Makrand sir for your comments. I agree with you that all brand are give extra supplements but, the way of showing message in advertisement that clearly different. Brands never force to buy but, consumers feel force to buy that brand and luring towards brand. Emotionally attraction. Sir, if you will see any advertisement of these brand, it shown the way of luring, words of dialogue or script etc. 

I agree with that these brands are give extra supplement up to some extent level.

Sir, right now, i am not working anywhere. I am jobless.

Horlicks, Bournvita, Complan etc that you have named here are purely enhancers!! They claim that by using these products your child is provided with that EXTRA supplement of nourishment which would result in some claims that the make!

It is upto us to understand and use these products. They do not force you to buy. Its not a hard and fast rule. So the brands are doing there job of luring the gullible human minds ... Its a need based world so they will exploit the need and keep the life cycle of the brand alive! Lets understand that! Virag I would like to know where you work please!

Yes, Pi sir.. you said right right.. Thanks for your views.

I think Munshiji is a lawyer. He argues well and his statements are convincing. I am his admirer. I read all his posts with interest.

Yes, Munshi sir, you said truly. Nice explanation .Thanks for you views.

"....And , television is such medium in which whole thing of advertisement is created which is affecting to mother & children's mind. ...."

If you are the owner of a product called "Horlicks", will you go to a customer and say "here is an average health drink". NO. You will always say that here is a product that will make you taller, richer and famous. So, why should we blame others when they do the same?

Honestly, Indians do not know what to EAT and how much to EAT.

I did have lunch with plenty of people from different states but less than 1% of them served fresh fruits. Some 10% served dessert(payasam, ice cream, gheer etc). So, a lot of people do not know the importance of fruits in a diet.

Regarding the question "In fact, for children such product(complan,horlicks, etc etc) is really required?" 

Well, it does provide some benefit but it will not provide kind of 100% benefit. You are not going to die if you don't drink it (unless you are extremely weak). Yes, natural products are always the best but how many parents can prepare a meal after calculating RDAs, proteins and vitamins in a meal? Do people prepare a meal using a checklist which tells how much proteins, fat and vitamins are need for each age group per day? I don't think anybody can do that. Let us argue this differently. We all know that walking to our place of work is the best. Then why do we use a bus or a car etc to travel. A person using a cycle will say that person taking a bus is being lured by dubious details? The person using a bus will say the same thing about the person using a car and so on. I will not call any of these products(horlicks,complan etc) as fake. My advice on this is "If you can afford it then please buy it" but do not over depend on these type of drinks.

Yes, Murlidharan sir agree with you. And i would like to say also one thing again that our child is really require such thing for taller, sharper, stamina...? our child is looking small, no sharper? 

If such thing is require, can we understand that parents are not taking care of child?
So many natural foods are available as mentioned by Mr. Joginder ji...

Thanks sir for your nice explanation and views..

Virag, you have thrown open a very valid question as to how these brands lure customers by making tall claims.  The reality is far from their claims.  If we analyse the Recommended Dietary Allowances (RDA) for proteins in grams, for the infants 0-6 months RDA protein requirement is 13gms, for 6-12 months - 14 gms, for children in the age group of 1 to 3 years - 16 gms, for 4 to 6 years - 24 gms and 7 to 10 years - 28 gms.   Let us examine Bourvita, which claims that it provides 40% RDA of protein for 4-6 years children, i.e. 9.6 grams.  According to some research, 40% RDA of protein is possible only when the 10 grams of Bournvita is added into 240 ml whole Cow Milk! Therefore, its evidently clear that 240 ml pure whole cow milk provides you 40% RDA of protein directly, not Bournvita or other supplements.  Complan does not claim 40% RDA of protein.    
Advertisers and Brands target ever-caring Mothers and children, lure them with dubious details.  

yes, it can possible instead of drink. Many parents are giving such natural.

Thanks Mr.Joginder ji for sharing your views.

Just want to add there are many other natural products which can fill this gap of efficiency like fruits, dry fruits and vegetables.