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last activity : 07 06 2010 20:18:04 +0000
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Pharmacogenomics is the catalyst for personalized medicine. The pharmacogenomic infrastructure is fueling further growth of personalized medicine. The drug response varies depending on the genetic susceptibility and genetic variations. Herceptin is an antibreast cancer drug that is useful only in Her 2 positive patients. Targeted drug therapy development requires a lot of research, this buffers it from competition. Duplicating rDNA products is not as easy as chemical generics. Moreover, margins are better with biologics. Hence, personalized medicine will see a lot of action.
Please also see http://pharmaceuticalshealthcare.blogspot.com/2009/05/el-dorado.html
2 comments on "Personalized medicine the new el dorado"
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Makrand Bhave, Sales Promotion Manager, XYZ
| 06 01 2009 13:35:38 +0000
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Sanjay Saha, Product/Brand Manager, Dr Reddy Labs
| 06 01 2009 08:36:27 +0000
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