Predictive Analysis

Whether you’re a trader or Internet media buyer, knowledge is power. Engaged web users are now providing in-depth data about their actions and desires, powering a new generation of Predictive Analytics (PA).

According to Eric Schmidt (Google’s ex-CEO),

"We create as much information in two days now as we did from the dawn of man through 2003.”

Facebook, nearing 600 million active users, is the shining example of the meteoric rise of the engaged user. Through online engagement, users eagerly reveal more about themselves than slow old big-budget research studies could ever hope to uncover. Companies using predictive analytic tools are proactively joining organizations such as the Network Advertising Initiative and are spearheading their own guidelines to improve both services as well as privacy for users.

A new wave of PA start-ups are powered by social media, engaging brand awareness sites, on-line gamers, and always-on mobile web users. With APIs, platform providers create a virtuous circle - generating opportunities for start-ups and increasing the relevance of their platforms. Fueled by on-line ad spending approaching $50B, PA start-ups, their media buying customers, and venture capitalists are racing to discover the relevant insights which can predict users’ needs and next actions.

The questions that need answering are the ones that need attention:

• We will explore start-ups creating and marketing data about engaged users.
• Will web properties with data about engaged users share the data gems?
• What’s in it for the engaged user? How do they benefit?
• What about the giants? (Legacy media, media buyers, giant ad firms, on-line retailers, on-line content providers)?

Whatever the outcome to these questions, one has in front of him, the future of data-sharing and IT revolutionized by Predictive analytics

 There's a similar posting here at toostep before-

http://toostep.com/trends/predictive-analytics-a-future-insight-data-analysis

Cheers,

Ananth