Reasons why Kirana stores are surviving ?

I agree with you all, but one more positive thing for kirana walas is pricing. they do not have tax burdens, pricing varies from one to one basis.

Would love to add the following further reasons for surviving of Kirana stores

1) Greater Storage Space Reqmt when purchasing from supermarkets - if one buys in bulk and stocks up for e.g on monthly supplies , they would need lot more storage space at home, which can be a constraint. So buy as you need from kiranas satisfies their needs.

2) Supermarkets can afford great savings when you r focussed with a list on items u r looking for. Normally these visits are family affairs so expenses start right from parking to ancilliary not on the list items, making it sometimes more expensive.

3) Supermarkets will market brands with whom they have tie ups. So if one is used to certain brands they may not find their entire list of needs fulfilled at one supermarket. Whereas if you call 2-3 kirana stores in your locality your varied brand needs could easily be fulfilled at your doorstep.

great indiana baaniyaa management  of tootikaatrn resoaansible far it..

MP has mentioned all the relevant points. Another fact that we see them surviving is the sheer number of years that they have been around. If you are living in your hometown or happen to visit during vacations, chances are huge that your family is still buying from the good old neighborhood kirana, if not all, still a substantial part of their requirements. It has taken him years of hard work, relationship building and transactions to earn loyal customers
Today's professionals do not stay long enough at a place to get into that kind of relationship with the kirana wala. For them, rather us, its the modern retail that we find convenient. How often would you have come across the same billing clerk or the store manager at the same store? I dont think long-term individual relationship building has even been on the mind of retail biggies. Yes, brand building still I would say is there and you tend to associate to a particular chain whichever city you go to. Thats what is going to make an impact in the long term

Its true but at supermarket we can get all items under one roof, is the +ve pt for sup mkts. 

Apart from the above, personal touch, recognition of consumer & relationship plays much more; i mean the "FACE VALUE" pulls us more towards the kirana stores

Apart from the above, personal touch, recognition of consumer & relationship plays much more; i mean the "FACE VALUE" pulls us more towards the kirana stores

Very true