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Topic : Product Management Productivity
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By : Nikhil Singh, Product Manager, SupportSoft In
Industry : IT Products Functional Area : Project Management
Activity:  12 comments  879 views  last activity : 07 06 2010 20:18:04 +0000
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Ideas are funny like things, they won’t work unless we do”- I had read this small yet powerful statement inscribed on a small piece of wooden artifact during my visit to a successful entrepreneur’s office. I could never understand the depth and efficacy of this statement till I moved on to the big business of software product development. It was a lifetime experience to see a product evolving out of a myriad of ideas, which had no basis for existence or evolution. But what went behind the evolution of the product from a naïve idea was an endless passionate journey of pain and pleasure, which led me to conclude – “Behind a successful product; there are only a handful of passionate and committed enthusiasts”.

This article is a small effort towards sharing my thoughts on how to build that small yet powerful team of passionate people who translate small weird, funny ideas into million dollar products.

Keep it small

Start by building small teams of 3-4 people. Small teams instill great sense of togetherness and belongingness amongst the members. It breaks all the barriers of formality, hesitation, and hierarchy and establishes a highly collaborative environment – an important ingredient for success.

Sign – up people to the common vision

Ensure that every member in your team has signed up for the cause for which the organization exists. A team where people put personal agenda before organization objectives can never succeed.

Translate individual aspirations to product objectives

Understand every team member’s short term and long term career aspiration. Allocate a role on an ongoing basis based on his aspirations that can help the organization meet its product objective.

Build owners and not executors

Don’t hire people to delegate and execute tasks. It only creates an autocratic and bureaucratic environment. Build owners who can take responsibilities with great sense of ownership and with great feeling of empowerment. The sense of ownership is electrifying. It infuses great amount of energy and enthusiasm in an individual, which propels an individual to his maximum potential.

Encourage free flow of ideas

Set up an environment where people can express their ideas without any hesitation or fear. Remember, a true product development environment is one, which becomes a heaven for innovators and creators.

Build Transparency

Build a transparent environment. Share the success and failures of your organization in a transparent manner. Let your team be your biggest critique or biggest admirer. Actively seek their opinion in an open forum on various issues concerning the welfare of your organization.

Build killer instinct

A true product development team comprises of people who go behind their dreams with a killer instinct. They are go-getters. Transform your team to wear this attitude in life and you will never worry about the outcome.

Hear Customer’s Voice

No business in the world can succeed if the organization is not receptive to customer’s needs and desires. Make every person in the organization sensitize and orient towards a customer’s need. Only a receptive team can deliver a million dollar product to the organization.

Find your desert warrior

Always look for an individual who can sail you through the odds of business lifecycle – your desert warrior. If you can’t find one, then groom one.

 Top Comment : Syam Sunder   | 02 01 2008 01:41:51 +0000
Nikhil!! Very good article!! Product development is very complex task and requires really good leadership and entrepreneurial skills. Equally difficult task is marketing and diffusing the product in market. There is no point in having excellent innovative product with you if you cant market it effectively. You have brilliantly articulated the people side of product development. Whats your thoughts on marketing the product?
 
12 comments on "Recipe to Successful Product Development"
  Commented by  vimal chaturvedi, B.Tech/B.E. student, ideal instetute of technology,ghaziabad    | 01 27 2010 14:46:12 +0000
hello...Nikhil,we should develop requirement based product.idea should be innovative or pre existing products with improvement.product has to be max fulfill gap b/w demand supply......... product develop to various stage users.thanks  
  Commented by  Neeraj Rastogi, Head/VP/GM-Finance/Audit, Steel Strips Wheels Limited    | 09 20 2009 02:48:48 +0000
A  very good article. It gives all basic information on methodology in very short and meaningful manner.
  Commented by  Isha Verma, Sales/BD Manager, Larsen & Toubro    | 09 18 2009 07:36:42 +0000
Rating : +1 
A very good post. The whole process of product development has been explained in the first few lines. Indeed, product development and its maintenance is not an easy task to do. Nice article Nikhil, thanks for sharing...
  Commented by  Mani Kant Mishra, SBU/Profit Center Head, FOR CLOSEED GROUP    | 09 18 2009 06:37:10 +0000
Rating : +1 
Few lines explained complete process. Good to see post like this. I have some difference of openion. "Build owners and not executors" in place of this it should be "Build owners and executors". There must be time frame for everywork. Otherwise team may loose concentration. 

What you are suggesting is good but thats too much ideal statment. Finding such people is not easy it may take 10 to 15 years to find such people in a single team. 


Executors must be there in a team.
  Commented by  Bimal kant Gupta, AGM R&D HOD PARTS APPROVALS, Hero Honda    | 09 18 2009 04:48:31 +0000
Rating : 0 
Any Product is to fulfill the needs of related prospective customer's requirement .The first & starting point is the survey for what is the requirement & who all will be the Prospective customers , this will give a fair idea of required Features , Functions , expected demand & class of customers . Now product is required  to be designed as per the survey inputs & may be chosen from exiting to modify or entirely a new Product .

Product Design is the process of bringing Concept  to Actual Product Design , where all associated members will prepare the Sketch , Preparation of Specifications , Drawings , BOM , 3D Models , Do the Simulation Analysis on S/W  & making final actual Prototype as how the product will likely to be .Now all validation process , proving the reliability & manufacturability is validated if every thing is as per targeted specifications / requirements the Product is offered to Development for Mass Production along with related drawing , BOM , Specifications , Assembly procedure etc. If any thing fails the entire design cycle starts  again .

Product Development is the process of bringing Design to Actual Product to be Manufacture , where all associated members will involve related Suppliers to Develop, prepare infrastructure / process & manufacture the Child Parts in case of Brought Out  & also Involve Manufacturing Engineering to Develop, prepare infrastructure / process & manufacture  in plant parts . Product development team will evaluate all Brought Out & In Plant  parts as per the Specifications / Drawings & verify assembly for final Product , if every thing is as per design , product is offered of manufacturing trials , to find out problems as well as any further correction on parts is required , if all the processes are set & validated as desired , mass production starts for final product for customers .

Further comments on this topic are welcomed for the benefit of all the Forum on the board .
  Commented by  Samir Nigam, Sr. Software Engineer , SRM TECHSOL Pvt. Ltd.    | 07 30 2008 05:57:24 +0000
Rating : +1 
Nice. Thanks for this.
  Commented by  Hardik Patel, Team Lead (Staffing and Recruitment), Rishabh Softwares Pvt. Ltd. / Rishi Infotech Pvt. Ltd    | 07 28 2008 09:58:11 +0000
Rating : +1 
Nice Article.
  Commented by  Rohit Mittal, Head/VP/GM-Sales Finedgeindia (P) Ltd.    | 07 15 2008 23:59:47 +0000
Rating : +2 
Quite an interesting learning. Will like to know more about product management role so can you advise about certain books or reading material to throw light?
  Commented by  sudhir kumar sinha, Founder & CEO, Inovogen    | 06 18 2008 19:45:27 +0000
Rating : +3 
good article !!:)
  Commented by  Dipak Mawale, Senior Executive, Harbinger Knowledge Products    | 06 11 2008 13:37:19 +0000
Rating : +2 
Thanks :)
  Commented by  Pranab Misra, CEO/MD/Director, Rawal Medherbs Consultants Pvt. Ltd.    | 05 05 2008 22:53:17 +0000
Rating : +3 
Really the group should be the biggest fan and toughest critic of themselves.
  Commented by  Syam Sunder, Sales/BD Manager, IBM    | 02 01 2008 01:41:51 +0000
Rating : +3 
Nikhil!! Very good article!! Product development is very complex task and requires really good leadership and entrepreneurial skills. Equally difficult task is marketing and diffusing the product in market. There is no point in having excellent innovative product with you if you cant market it effectively. You have brilliantly articulated the people side of product development. Whats your thoughts on marketing the product?
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