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Topic : Marketing to Young Consumers
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Marketing & Branding

 
By : Virag Shah, Confidential
Industry : Automobile Functional Area : Branding
Activity:  0 comments  101 views  last activity : 10 14 2011 08:15:44 +0000
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Again , something new in market in automobile industry. Mostly, Everyday we are facing something new brand in market from various sector, segment, we are getting upcoming information from the market by various medium. Now, this activities are becoming regularly because market is focus on consumers, consumers daily activity, demand, behave, competitors and other factors etc. Day by day , we are facing hike in price of fuel, Gas, dairy products, vegetable so many  basic things etc. So, company is focus on R & D , coming with innovative ways with advanced technology which very convenient for consumers.

Here is same situation, Recently G.M . has launched Chevrolet Beat diesel car with advanced technology in engine as well as also good functions. Within the some time, many new brand are already came in small care market . Small care segment now going change with innovation and advanced technology as compared to other car market. Toyota has also launched new care Etios and Liva brand, Volkwagen also came in small car segment and it has already aggressive brand strategy in India.

Chevrolet Beat brand has already covered good market as well as got success in market. The other thing is design, look and shape of Beat brand is really attractive with good color range and performance wise is also good. So, this brand has got good success in market against rival maruti suzuki.

Beat Diesel will break the clutter, get the huge opportunity from market, strong compete with other brand and beat fuel brand has already got success, so, easy to compete in market and well known brand in Indian market. Frequently, hike in the fuel price, so consumers are also preferring diesel. Now a days, majority consumers are using LPG in their car to avoid fuel , even two wheeler also .

Link of Ad:- http://www.youtube.com/watch?v=JnS73B6Bff0

http://www.youtube.com/watch?v=qKUuRJywvzw&NR=1

http://www.youtube.com/watch?v=5-WA2I-9TCI&NR=1

 

Not only in automobile industry but also many industry are trying to find more and more such things for consumers.

What about fuel Small car segment? If , Beat diesel is entered in the market now, it will chances of other brand also. In future, it may possible that the small care segment will change and convert into diesel. We know that the fuel price will not down but it will go high n high. So, the ratio of conversion (From fuel to diesel) will raise . today, the ratio is became high but we showing slow.

 

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