Marketing & Branding
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Activity:
2 comments
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last activity : 10 20 2011 15:52:43 +0000
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Yes, on 13ths October ,2011 Hyundai has launched new brand "Eon" in India. Now, Hyundai is also coming with small and mid-car segment. Now Eon will compete against Maruti Alto brand which is the brand leader in this segment.
New brand:-Hyundai Eon
Tagline:- New Thinking, new Possibilities
Slogan / Punchline:- Now India On..
Segment :- Middle class, small car
U.S.P :- Focus on Style, safety, performance and convenience as well as afford to middle class with new look.
Brief about Campaign:- Hyundai has been already started teaser campaign before launching. teaser campaign was focusing on "Exciting thing" and in that campaign , especial asking 2 question by anchor (1) Who is the exciting actor and cricket? answered by small girl "Shahrukh khan and Sachin Tendulkar respectively".(2) Which is the exciting car? answered given by small girl " Can we announce on 13th October"
The reason behind this two name Shahrukh khan is already endorsing brand i10, i20 Hyundai. And Sachin is also an leading batsman of Indian cricket team where people are always feeling excitement to see the batting of Sachin.
So, this campaign is holding its focus that " Now India On" (Ab hoga India On) by voice over. And today Hyundai is broadcasting its brand campaign on television commercial (major all channel).
Link of Ad:- http://www.youtube.com/watch?v=aEO-gYUq0yM&NR=1 (Teaser Ad)
http://www.youtube.com/watch?v=5Y7myEdCVn4 (Hyundai Eon)
Strategy Execution :- Hyundai has launched on right time brand Eon against rival Maruti Alto brand. We all know since many days the workers as well as labor are on strike due to some problem. Before, few months ago workers were on striking and then also it has been solved. But now, again they are on strike and Maruti has stopped temporarily production of Alto brand. So, Hyundai got opportunity to launched on this right time and finally launched on 13th October.
The other competency of strategy is that "Diwali" festival will come after 15 days, so, it will also get advantages of this festive season.
Volkswagen, Ford, Chevrolet Beat are also relatively playing in this segment.
Will Hyundai Eon brand be get the success ?
Will Hyundai be get success to beat Maruti Alto?
And Will India be on?
What you feel? ...share your views..
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