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  1. Do you have a clearly defined strategy?  (Target segments, markets, customers?)
  2. Can you, and the sales force, explain this strategy simply?
  3. Does the sales structure support this strategy?  (What channels are you using to reach your customers?)
  4. Have you broken down the sales process and activities?
  5. Can your sales managers and sales people monitor these steps in the process?
  6. Do you have clear standards of performance, or key performance indicators, for each activity?
  7. Is there a written sales plan?
  8. Do all levels contribute to the process?
  9. Are there clear (SMART) objectives for each area – in activity as well as sales targets or revenue?
  10. Is the plan used as a “live” document, referred to and adjusted as the year progresses?
 
1 comments on "Sales Strategy & Plan Questionnaire"
  Commented by  kr rajesh, Sales/BD Manager, US Based Software Company    | 03 03 2008 23:58:52 +0000
EXCELLENT.
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