Sales Targets - Make them easy

Sales Target is one of the major aspects of a sales person's life. You can say it is frustrating (many times) though enjoyable and undivided part of life.

With proper sales strategies, planning and forecasting for the year, quarter, month you can easily achieve it. To achieve the targets, you have to calculate the strength of your market segment in which you are specifically dealing with. There are lot of calculations people generally make, but I believe in micro level analysis of your strengths and your market's real time potential. You can also utilize your available resources to segregate the strengths and possible ways to divert and use them.

You should not see the Target as a major achievement. If it is an achievement then you are cheating yourself by restricting your  potential to explore it. You should always try to develop yourself.I personally strongly believe that if you are using your strengths properly, then there will be no any target for you as you will easily achieve it.

Some managers have a bad habit of reviewing balance targets on a daily basis. But it will end nowhere. You just run behind the excel sheet and nothing else. You by yourself demotivate you own strengths and instead of finding the creative ways for business generation, you just calculate the figures. I do understand the review of sales status, but it should be after a specific gap, not daily.

There is a line I use to tell to my subordinates, " If you look the small small hurdles in the way, you can not find your DESTINY. But if you look forward and set your path towards DESTINY, then the hurdles in your way will automatically get disappear".

So the one who enjoys sales targets can easily achieve them, and the one who make it like a grand Mountain can never achieve them.

Vikram Gaikwad

Sr. Manager - Marketing

EDSS Pvt. Ltd., Pune,

Maharashtra, India.