Samsung adopts national standards for Marketing and Sales to support business growth

What are the standards that have been adopted by Samgsung for supporting their business:

Some of them are as under:

• Identify the key outcomes, behaviours/skills and knowledge required for best practice

• Will inform organisational marketing and sales practice, training programmes, performance management procedures.

• Will be the basis for all Government-funded marketing and sales learning programmes

• Will be the basis for qualifications accreditation within NQF/SCQF

• Addressing increasing regulatory requirements

• Promoting the professional status of marketing and sales.

Tips for using the standards

• Ensure your people work to standards designed to fulfil their potential, and which make them, and your operations, the most effective

• Allow performance management systems to assess those behaviours and outcomes essential for effective operations

• Enable your people to recognise their strengths, as well as any weaknesses, relevant to fulfilling their potential, not only in their current roles, but also in their career development

• Focus your training and development programmes upon developing the skills and knowledge that are really needed

• Recognise and motivate, and therefore retain, your best performers

Any finally 5 must do’s from our experience

1. Read, think then act!
2. Consider your own role and development, not only the roles and development of others - The senior marketer is the change manager!
3. Use the standards for developing your organisation
4. Build and deploy a pilot
5. Communicate your plans and progress to all stakeholders