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Search Engine Optimization by Sumeet Gupta, Team Lead STPL Inc.

Search Engine Optimization

By : Sumeet Gupta, Team Lead STPL Inc.
Industry : IT Services Functional Area : New Technologies
Keywords :

Search Engine

Search

Engine

Optimization

Activity:  3 comments  392 views  last activity : 07 06 2010 20:18:04 +0000
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Search Engine Do’s and Don’ts  Search engines do’s:Well what we need to do is to try and get our web site listed as high as possible in the results and there are a number of things we can do to help. 1. Page TitleMake sure each page on web site has a title in the head of the document. Many search engines use the title of the web page as the link to site, so it is important that title be as relevant and descriptive as possible. It is best to use the title for page that describes the content of your page as much as possible in the most descriptive way. For example, if looking for a page that sells Crystal Wine Glasses and the search engine title for the page said Glasses it could mean the page contained anything from Sunglasses to Beer Glasses. 2. Meta TagsMeta tags are one of the most important parts of a web page when it is indexed by a search engine. Meta tags are used by almost all search engines to index your page and contain items such as page description and keywords. The description Meta tag is very often used by a search engine to display a sort description of what your web page contains. Some search engines look at the keywords entered into the keywords Meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.  3. Page ContentA number of search engines will index the first few lines of your web page, so try to make a the first few lines as descriptive as possible. Some search engines will even index entire page. To try and trick search engines some people enter hundreds of keywords into the bottom of the page but in the same color as the background so they can't be seen by the user, but they can by the search engine spider. This is known as spamming and many search engines are clever enough these days to see this and will actually put site lower in the listings or black list it altogether.  4. HyperlinksTry to place as many descriptive text links in your homepage to other relevant pages in site as possible as search engines will use these links to index the other pages on site.  5. ImagesMost sites these days contain images, so it is important that you use the alt tag on any images to try and describe as much as possible what the image is of. Not only will this help index your site better but it will also help those visitors to your site who are visually impaired. Where possible try not to use images that contain text as what maybe easily visible to you won't be able to be indexed by a search engine.  6. Links to Your SiteMany search engines, including Google, will return your web site higher in search results by the amount of web sites that link to your site, also the higher the profile of the site that links to yours, the higher your listing is in search results again. With this in mind it is worth searching the Internet for other web sites on the same topic as your own. Many of these sites will have link pages and even if they don't its worth asking the web site owner if they could link to your web site. The more links to your site the better as I find many sites get more visitors from other sites linking to them than come through search engines anyway.   Search engines don'ts:It is extremely important to know what search engines don't want. Otherwise, your perfectly optimized site may not be indexed -- and could even be blacklisted.  1. Spam - search engines' worst enemySearch engines hate tactics intended to fool them into awarding high rankings to irrelevant pages. These tactics are called "spam." Search engines strive to provide the most relevant results to their users, but spam clutters their indices with irrelevant information. Some webmasters create spam after they learn which criteria search engines use to rank pages. For example, search engines give high scores to pages filled with keywords. Webmasters came up with a way to add more keywords without sacrificing a site's appearance. They use invisible text (the background and the text are the same color, so the text is not seen by the visitor). Search engines now know of this technique and define it as spam. Currently, sites that use invisible text are banned from most of the major search engines. The following techniques are usually considered spam:•           Meta refresh tags •           Invisible text and overuse of tiny text •           Irrelevant keywords in the title and Meta tags •           Excessive repetition of keywords •           Overuse of mirror sites (same sites that point to different URLs) •           Submitting too many pages in one day •           Identical or nearly identical pages •           Submitting to an inappropriate category (for directories) •           Link farms  2. Frames, dynamic content and Flash introsAlthough search engines won't penalize for the use of frames, dynamic content and multimedia files, they will have difficulty indexing them. Recently, some engines started to index dynamic content. However, most search engines are still unable to index multimedia and dynamic pages, and those that are, don't index all of them. Here's a list of files that search engines don't index:•           Text in graphics (use ALT tags) •           Pages that require registration, cookies or passwords •           XML •           Java applets •           Acrobat files (PDF), except Google •           Dynamic content (URLs with "?" in them), except Google, AltaVista•           Multimedia files (Flash, Shockwave, and streaming video)  
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3 comments on "Search Engine Optimization"
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  Commented by  Gautam Kuriyan, Project Manager, HP    | 04 22 2009 03:51:36 +0000 
Thank you sharing an insight on SEO with us. You can check out this community all about SEO "http://toostep.com/Website_optimization" "Website optimization".

Hope to see you there and I am referring your article to that community...
  Commented by  varsha mishra, technical Manager, rfrac    | 09 28 2008 16:55:18 +0000 
gud 1
  Commented by  Sourav Chatterjee, IT Engineer- CMC Limited-ATata Enterprise    | 07 31 2008 00:44:48 +0000 
nice
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