Indian SEM Industry Gears Up for a Bright Future

There are various Indian companies that are quite well known for their expertise in Search Engine Optimization (SEO). Thanks to these companies India has been able to create its own place in the Search Engine Marketing (SEM). This marketing is actually dependent on three main factors and SEO is one of them. India is one of the popular countries for outsourcing SEO tasks and this has helped its SEM industry to grow by leaps and bounds. In 2008 Internet and Mobile Association of India conducted a survey projecting an investment of US$225 Million in the Indian market by the year 2009-2010.

The major clients who offshore their projects to India are USA, UK, Spain, some South East Asian nations, and many countries of the Middle East. This is one industry that still provides India a steady business. The reasons behind this success rate are; English literacy, number of graduates, exposure to Internet service, and a clear idea about the required job.

The percentage of search engine users globally was 7 percent in the year 2007. This has increased and that can be seen from the growing popularity of search engine Google that has recently become the number one brand in the world. Moreover, on the international front the 10 million dollars investment received by Conductor, a company providing SEO solutions, proves that SEO and SEM are really recession proof.

Right now 85% of searches are dependent on SEO and that is why Indian companies who excel in this field will definitely get benefited. That is why many new graduates are trying to enter the industry as SEO professionals. This also justifies the claim that by the year 2013 the SEM industry will see a rise of 13 percent.

In the year 2007 the total number of Internet users was 29 million and last year this figure rose to 40 million. This shows a substantial increase of 19%. That is why various Indian companies are so encouraged to make their online product marketing process more aggressive. The companies falling in this league include big names like; ICICI Bank, HDFC, Taj Hotels, and Godrej that can prosper due to SEM.

Moreover, among the 29 million only 35% went for Internet searches in 2004 but in 2007 this percentage increased to almost 75%. In 2007, only eight percent people used the Internet to check travel status and make reservations but this percentage climbed to almost 80 in 2008. This makes the future of SEO look really bright. Better SEO will mean more growth in SEM industry.

*Survey conducted on 29 million people.
**Source: Internet and Mobile Association of India

It is also believed that by this year India will see an investment of about US$175 Million. All these figures can only mean one thing that the SEO as well as the SEM is bound to grow further with time.