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This is my 2nd blog on series of Shareholders Value Creation (SVC2). Please see Shareholders Value Creation through International Expansion (SVC1) also.
What is market share? Does market share mean share of product, share of category, share of channel, share of customer, share of region or share of something else? How does your company define market share? Companies that cannot answer this very important question cannot effectively engage in Strategic Market Positioning (SMP) and in the long term, will find it difficult to invest successfully for growth.
What is Strategic Market Positioning (SMP)? For a business or product line that competes in only one strategic segment, SMP is simply the market share of the business in its strategic market segment. For a company competing in multiple strategic segments, its overall SMP is the average of its SMPs in each strategic segment, weighted by the business’s sales or investment in each strategic segment.
Does SMP = Market Segmentation?
How to create Value through Strategic Market Positioning (SMP)
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Mathew, thanx for your comment. After 2008 crisis several COCO bonds were issued same as I have mentioned an example of Credit Suisse but these bonds are not very successful because they triggers to regulatory ratio which is quite different from market... |
Every organization or banks main aim or motto is to maximize shareholders value. However shareholders were always concern about financial distress situation where they have to dilute their share to pay debt holders or govt. need to step in and... |
How to create value for your organization? Why TSR (Total Shareholders Return) is the best metric for value creation? Why is it difficult to create sustainable value? How to build sustainable value creation strategy? Why CSR brand value change... |