SICU as Brand, Brand as Organisation...

"It is the function of creative people to perceive relations between thoughts, or things, or forms of expressions that seem utterly different, and to be able to Connect the seemingly Unconnected".

SICU is the registered marketing and brand name of the business activities of the undersigned. Both SICU and the slogan Connects the Unconnected has been registered as intellectual property and are protected by copyright worldwide.

SICU is the acronym of the name and slogan; Synergy Integrated - Connects the Unconnected. On the other hand the Finnish word SISU is a conception. SISU (Sauna & Sibelius) is a central part of the Finnish national identity. SISU is an ability to get things done, describing staying power, will power of iron and decisiviness to get things done even against impossible odds.

SICU as a Brand

Thinking about SICU as a brand, and about the brand as an organization, the attributes would be e.g. know-how, creativity, innovation, affiliate, partner and member concern, and the flexibilty to change with clients needs.

The brand as a person, would represent an interesting & unusual personality, genuine (original), energetic, up-to-date, qualitative, unbiased, synergetic, navigator, connector, activator, friend and advisor.

The brand as product could represent any product with factual connections to the activities of SICU and the slogan Connects the Unconnected. Such products & services are e.g. computers, software, mobile phones, internet service providers... and, almost any product or service to help us to be connected and to connect to be connected.

The brand as symbol is all about the visual design, the acronyme, the "Synergy-Circles" and the slogan: Connects Unconnected.

We are going to continue to build-up an image for SICU of being open-minded, thoughtful, unbiased, energetic and active, to activate to be activated, and to think, do and make things happen.

Would you like to agree on a strategic alliance, or to be "siculized", and to utilize SICU as a brand, sub-brand, co-brand, and SICU SSG as a communication channel?

SICU Synergy Solutions Group

TOM

Tom Merilahti
Marketing Integrator &
Communication Coordinator
E-mail: Tom@Sicusynergy.org
Web-site: www.Sicusynergy.org
Mobile head office: +358 440 255 053
Network: http://Sicusynergynetwork.ning.com
SICU (Synergy Integrated - Connects the Unconnected)