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last activity : 07 06 2010 20:18:04 +0000
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| Six Pitfalls of Marketing to Avoid |
| After months of marketing and your sales are
not where they should be, it is time to revamp your marketing efforts.
To avoid the costly mistakes that are slowing your business’
monthly revenue, it is time to take heed and make your marketing
changes starting today. |
| Pitfall 1: Ignoring your Competitors’ Gaps |
| Offer something to your consumers that your
competitors do not. You will need to conduct a market analysis in
order to find that particular something that your competitors do not
have. Internet keyword searches play a large role in your marketing
research on your competitors. You will want to use keyword searches
on the products and services that you offer as reference to gain knowledge
of what your competitors are offering. For instance, if your competitors
are offering around-the-clock customer service that uses voicemail
to tend to their calls, offer the personal touch of having an actual
person to talk to. |
| Pitfall 2: Low Value Loyalty Programs |
| Do not offer loyalty programs that require a purchase
of a certain number of items to get one free. These types of loyalty
programs are often less productive for your customer and you than
they are beneficial. This type of loyalty program requires the consumer
to work harder for their loyalty product than necessary. This type
of loyalty program will cause your consumers to lose interest. Focus
on a higher quality loyalty program rather than giving quantity items
to your consumers. Offer such items that can be tied into your products
that are of value to your customer and instantly purchased with their
initial order or additional orders. This provides a much stronger
incentive for them to make a purchase. |
| Pitfall 3: Not Being Ethnically Diverse |
| You may often have more buying power through various
ethnic groups, especially if you customize your products or services
for their unique needs or wants. Attending multi-cultural events in
your area, you can use these events to pass out information about
your business and present your products to them as well. When it comes
to your Websites and direct mailing pieces, match your graphics to
add a personal touch for advertising to ethnic groups. There are many
ethnic magazines in which you can advertise your business to further
the trend of your marketing to ethnic groups. |
| Pitfall 4: Ignoring Strategic Alliances |
| Pairing up with other businesses that have customers
who share the same needs as yours is another way to turn the sales
blues around. Creating such strategic alliances with larger companies
can become your bread and butter. This type of alliance can be especially
the best opportunity for those who have seasonal jobs that can be
moved inside during slower months. Such alliances can be helpful for
painters, carpenters, and landscaping personnel. |
| Pitfall 5: Over-Emphasizing Products, Under-Utilizing Customers |
| Many marketers fall into this pitfall. Marketers
often focus on the details of the products rather than the solutions
they can present to their customers. By showing your customers what
solutions your products can offer them for their problems, you are
showing a truer value for your products. Also include the convenience
factors of your products and services, such as, faster delivery, extended
business hours for your customers’ satisfaction. Provide guarantees
for your products. |
| Pitfall 6: Referral Systems |
| Many people like doing business with people
they know and trust. A home business owner’s best marketing tool
is their referral system. The following tips can help you get the
biggest bang out of your referral system:
• Offer new and exciting incentives. |
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4 comments on "Six Pitfalls of Marketing to Avoid"
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K.S.Uday Kiran, Sales/BD Manager, automotive Mfrs
| 12 29 2008 11:21:57 +0000
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Rakesh K Swarnkar, Senior Consultant, MPCON LTD
| 12 05 2008 10:47:37 +0000
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| 11 13 2008 02:27:39 +0000
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| 10 02 2008 09:17:05 +0000
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