Software Product Management: If You Can't Define It, You're Doing a Bad Job at It

But the companies that know how to harness the talents of skilled product managers reap big rewards, namely successful products, higher revenues, motivated employees and, last but not least, smiling CEOs.

Is it easy to get your product-management act together? The answer is no, but Steve Johnson can tell us how to do it. Johnson is an instructor at Pragmatic Marketing, a product-marketing training company in Scottsdale, Ariz., and also webmaster of productmarketing.com, a Web site housing a compendium of free information for technology product managers.

Since 1993, Johnson's mission has been to preach the product manager's gospel. He does it by running seminars and making presentations to software companies throughout the United States, writing articles and giving interviews.

He was kind enough to take some time out of his frenetic schedule to give us a couple of hours to explain the importance of product managers and how software companies are screwing up by not capitalizing on their value and talents.

So, what is product management? What are companies doing wrong? How can they get their product-management act together? Johnson answers these basic questions and many more.

Read the complete article in the below mentioned link............