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By : Vineet Khanna, Project Lead, Yahoo
Industry : IT Products Functional Area : Product Development
Activity:  3 comments  587 views  last activity : 07 06 2010 20:18:04 +0000
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Most software companies, and technology companies in general, don't understand product management. The result is wasted time, money and creativity.

But the companies that know how to harness the talents of skilled product managers reap big rewards, namely successful products, higher revenues, motivated employees and, last but not least, smiling CEOs.

Is it easy to get your product-management act together? The answer is no, but Steve Johnson can tell us how to do it. Johnson is an instructor at Pragmatic Marketing, a product-marketing training company in Scottsdale, Ariz., and also webmaster of productmarketing.com, a Web site housing a compendium of free information for technology product managers.

Since 1993, Johnson's mission has been to preach the product manager's gospel. He does it by running seminars and making presentations to software companies throughout the United States, writing articles and giving interviews.

He was kind enough to take some time out of his frenetic schedule to give us a couple of hours to explain the importance of product managers and how software companies are screwing up by not capitalizing on their value and talents.

So, what is product management? What are companies doing wrong? How can they get their product-management act together? Johnson answers these basic questions and many more.

 

Read the complete article in the below mentioned link............

 
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3 comments on "Software Product Management: If You Can't Define It, You're Doing a Bad Job at It"
  Commented by  Samir Nigam, Sr. Software Engineer , SRM TECHSOL Pvt. Ltd.    | 07 30 2008 06:19:13 +0000
Nice. Thanks for this.
  Commented by  Deepali Gulati, Sales/BD Manager, Nvish Solutions Pvt. Ltd    | 07 28 2008 22:56:20 +0000
interesting one
  Commented by  Hardik Patel, Team Lead (Staffing and Recruitment), Rishabh Softwares Pvt. Ltd. / Rishi Infotech Pvt. Ltd    | 07 23 2008 14:03:37 +0000
Nice Article.
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