Build your professional network on facebook via our app Go to app
 
<< Prev  4 of 10 in Topic  Next >>
Associated with other topics :
 
By : Vineet Khanna, Project Lead, Yahoo
Industry : IT Products Functional Area : Product Development
Activity:  3 comments  587 views  last activity : 07 06 2010 20:18:04 +0000
 Refer 10
Share
 
 
 
Most software companies, and technology companies in general, don't understand product management. The result is wasted time, money and creativity.

But the companies that know how to harness the talents of skilled product managers reap big rewards, namely successful products, higher revenues, motivated employees and, last but not least, smiling CEOs.

Is it easy to get your product-management act together? The answer is no, but Steve Johnson can tell us how to do it. Johnson is an instructor at Pragmatic Marketing, a product-marketing training company in Scottsdale, Ariz., and also webmaster of productmarketing.com, a Web site housing a compendium of free information for technology product managers.

Since 1993, Johnson's mission has been to preach the product manager's gospel. He does it by running seminars and making presentations to software companies throughout the United States, writing articles and giving interviews.

He was kind enough to take some time out of his frenetic schedule to give us a couple of hours to explain the importance of product managers and how software companies are screwing up by not capitalizing on their value and talents.

So, what is product management? What are companies doing wrong? How can they get their product-management act together? Johnson answers these basic questions and many more.

 

Read the complete article in the below mentioned link............

 
TrackBack URL:
3 comments on "Software Product Management: If You Can't Define It, You're Doing a Bad Job at It"
  Commented by  Samir Nigam, Sr. Software Engineer , SRM TECHSOL Pvt. Ltd.    | 07 30 2008 06:19:13 +0000
Nice. Thanks for this.
  Commented by  Deepali Gulati, Sales/BD Manager, Nvish Solutions Pvt. Ltd    | 07 28 2008 22:56:20 +0000
interesting one
  Commented by  Hardik Patel, Team Lead (Staffing and Recruitment), Rishabh Softwares Pvt. Ltd. / Rishi Infotech Pvt. Ltd    | 07 23 2008 14:03:37 +0000
Nice Article.
Add your comment on "Software Product Management: If You Can't Define It, You're Doing a Bad Job at It"

Rate:
Submit
Microsoft Certified Business Partner
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
Corporations are finding it tough to settle on a single development architecture such as .Net or...
 
3 referals 84 arguments, 16391 views
It is that time of the year when everyone is anxiously waiting for a salary revision. And...
 
1182 referals 12 votes, 1970 views
It seems very funny one has to do engineering then he/she has to work in a bank or other related...
 
1283 referals 94 arguments, 35749 views
more...  
Recent Knowledge (6)
Michigan researchers have built a prototype of a new auto motor that does away with pistons,...
54 referals 4 comments, 594 views
Personal growth doesn't have to be a mystery. You can learn and change, becoming the person you...
 
0 referals 1 comments, 171 views
* The Care, Breeding Management, Exprimental Techniques And Welfare Of Laboratory               ...
124 referals 4 comments, 549 views
more...  
More From Author
Most software companies, and technology companies in general, don't understand product management. The result is wasted time, money and creativity. But the companies that know how to harness the talents of skilled product managers reap big...
I recently finished a series of articles on being a Great Product Manager. I want to switch gears a bit and spend some time talking about the function of Product Management in software companies. As we know, product managers and product...
more...