Marketing & Branding
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Activity:
5 comments
139 views
last activity : 10 23 2011 04:31:30 +0000
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Yes, India TV is came with some different concept and also compete against other Hindi news channel. India TV is compete against its rival Star news, Zee news, IBN 7 , CNBC Awaz, AAJ TAK etc. All of these channel are many times became no.1 on various program.
They are fighting with TRP rating and showing some evidence in various corporate business magazine, news papers etc with Analysis of Graph. Mainly the fights between Aaj Tak, star news, IBN 7 and sometime Zee news.
India TV Concept and Strategy:-
Normally, each channel has its own strategy to stay in competition same like other brand. Channel is also one type of brand. Normally, people are views all channel as well as aware with its. A time was there, when Aaj tak was very famous and no.1 brand in news channel , at that time i think Rajat Sharma was also joined in aaj tak after Zee Tv. But within few years many new channel are entered in market and broke the Aaj Tak market. Nobody could beat at that time but now aaj tak is also going up & down situation.
I have found some specialty in India TV that it makes some different with other channels. You may be know about it ..There are few program as mentioned below (program are Monday to Sunday):-
(1) TOP 20 News without break (T20) :- duration 8.00am to 8.30am daily
(2) 10 Sahar and 10 khabar:- 4 days in week and 2 times in a day
(3) 5 minutes and 25 news:- Daily and 2 times in a day
The name of show is really nice and also nicely executed. I always found very good attractive words from India TV Voice over while they are speaking questions on issues. Right now, every news channel are using Voice over still You will most like India TV Voice over. And at least once, you will willingly listen and watch it. Its really good strategy and others channel not using such things. All of above mentioned program is without break program which is core competency. Today, majority people are avoid advertisement.
There is also some negative impact towards India TV channel, because many news or program are not good, very strange as well as meaningless.
Share your views and you can also add more if you know.....
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