If you're like most retailers you're probably
struggling to find and choose the "right" software for your business.
Whether you've wrestled with confusing sales literature, choosing an operating
system, or figuring out how to compare software programs with countless
features - you've probably been confused and discouraged.
Worse, with almost 1,000 completely different POS
systems to choose from, you can become overwhelmed… and very frustrated. After
all, POS software can have a dramatic affect on the efficiency and
success of your business! And you don't want to make a mistake!!
The truth is… choosing retail POS software is
very difficult. It requires in depth knowledge of computers, networking,
software features, new technology, retail management and much more.
I've talked to hundreds of retailers that went
through 2, 3 or even 4 different POS systems before they found one they're
happy with. Those mistakes probably cost at least $10,000 - $100,000!. So i
thought of coming up with these top 10 best practices for selecting retail POS
software.While there are hundreds of retail software packages on the market,
you can quickly narrow them down using these processes and criteria.
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Get management involved. Your retail management software will
impact most every aspect of your business, so this is not a decision that can
be delegated to a junior staffer or the local “computer guy.” This process
demands the management talent, process expertise and perspective that only an
owner or senior manager can provide. What if your computer guy selected a
system based on an underlying database he liked, but failed to recognize that
the system accounts for inventory differently that you do? Take ownership!
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Determine your needs. Too many buyers let the software salesmen
drive the process and determine their requirements. Only you know how best to
run your business and where you need to automate for the greatest return on
investment. Therefore, it’s critical to map out your core retail business
processes and feature requirements. Are you simply looking for a high-end cash
register, or do you want integrated inventory management, automated purchase
orders and an integrated e-commerce system? Build an exhaustive list of
features and then prioritize them based on what will give you the most bang for
your buck. Don’t be afraid to phase in components over time.
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Get the right package for your industry. I doubt that you
frequently describe yourself as a “retailer.” No, you’re a liquor store, a
grocer, a dry cleaner, an auto parts store… In that case, be sure to select a
system that has features specific to your unique retail segment. Highly focused
packages will more closely map to how their users operate. Broadly-focused
“mega vendors” may have big dollars and broad reach, but are not always
specialized in your industry. Ask them for customer references from within your
market segment. At the same time, keep in mind that there can be a tradeoff
between how narrow a software vendor focuses and what level of investment they
can afford to make in ongoing development and infrastructure.
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Buy for your size and growth plans. One size does NOT fit all.
Retail systems range from shrink-wrapped packages for a small, single location
store to “enterprise-class” systems for national retailers. Prices vary
accordingly, from just a few hundred dollars to literally millions. When
building a short list of systems to evaluate, consider your current scale and
future growth plans. How many registers do you need to automate? Do you need to
support multiple stores or just one? Do you know each of your three employees
or do you need a sophisticated system to manage HR and payroll for hundreds of
staff?
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Focus on ease-of-use. Retail businesses face some of the
highest turnover of any industry. Therefore, it’s critical to get new staff
up-and-running on your systems quickly. Central to meeting that requirement is
finding a system that is highly intuitive and easy-to-use. The simplest way to
evaluate ease-of-use is to use a demo copy yourself. Try to manage a common
process like ringing up a sale, without a salesperson’s assistance. Did you
figure it out right away? These days, the right software should make it easy.
Features that can augment ease-of use include on-line help functions, touch
screen interfaces and a “training mode” that lets new employees learn without
acting on live transactions.
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Assess support and upgrades. You’ll need them. Leading vendors
provide support 24 hours a day / 7 days a week. You’ll most certainly want
weekend support and you might want nighttime support too, even if the shop is
closed and you’re just managing the books. Consider also how that support is
delivered. Are you up for talking to foreign call center staff? Do you want
help on-site? And remember, when it comes to software, support isn’t just
technical assistance; support often includes access to new features, bug fixes
and major upgrades. Assess the vendor’s track record in delivering consistently
high quality new releases of their software. After all, you’ll likely pay for
them annually.
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Demand accountability. When it comes to technology, things do
go wrong. When they do, you’ll want a single of point of accountability.
Unfortunately, in the retail systems marketplace, fingers point in every
direction. A reseller may blame the software vendor, who in turn blames the
hardware vendor, who blames the credit card processor. Ultimately, you just
need to get back up and running, quick! The best strategy may be to buy from a
single source that can provide the software, hardware and services you need.
Sometimes that just isn’t possible, especially if you want to avoid getting
“locked in” to a proprietary system. In that case, determine ahead of time
which vendor supports which components. Look for those vendors willing to
support third-party products and take ownership. And get it in writing!
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Consider vendor viability. A retail system isn’t all you’re
buying. You’re also entering into a long-term vendor relationship. It’s
critical to assess the software company’s viability - not just if they survive,
but how… Sure, healthy margins in the software business keep most established
vendors afloat, but what about the vendor’s “strategic viability?” Can and will
they invest in new development? Will they maintain adequate support staff? Will
they sell out to a larger company that soon thereafter “sunsets” their product?
All of these situations could have big implications for you. Make sure you
assess the vendor’s reputation, financial well-being and their vision for the
future.
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Be smart about your budget. You can quickly narrow down your
software search based on price. However, this approach will more than likely
limit your ability to find the right system. While software does not have to be
expensive to be good, never buy on price alone. A good rule of thumb is that
retail leaders spend 2% to 3% of their annual sales on technology, while the
average retailer spends 1.5%. Of course, if you only invest in technology every
five years or so, you should expect to shell out 5% to 15% of sales in year
one, for a system that will last five or more years. The more sophisticated
buyer will consider the value of the system (as measured by return on
investment), rather than thinking in absolute dollars. Consider how incremental
investment can help grow sales or reduce costs.
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Plan your hardware needs. While we recommend that the software you
select should drive the hardware you buy, don’t forget that these components
are often highly interdependent. The right software for your retail business
may only be compatible with certain hardware platforms or software operating
systems. Moreover, there is a wide range of peripheral components to consider,
such as keyboards, receipt printers, labelers, signature pads and credit card
readers. Be sure to assess your hardware and peripheral requirements and make
sure your new software system will support these devices.
With the right POS software you could...
* Increase profits by $10,000... $25,000... $75,000 or more!
* Lower inventory costs by 5% to 40%
* Improve customer service
* Automate tedious tasks and maximize efficiency
* Simplify the management aspects of your retail business
* Improve the efficiency of your business by at least 20%
Sometimes I forget how much a "good" POS system can help retailers.
But avoiding few simple mistakes we can save money as well as improve
productivity, and all of us want that only, tell me if i am not right.