The art of consumer repurchase cycle

Ms. Chitra as you mention and good content regarding repurchasing. Apart from that so many factor are affecting in repurchase cycle. Today repurchase cycle is going fast as well as rotation is also going fast. Consumers repurchase cycle will become fas in evey field..Thanks Chitra for referal

thanks for the article quite informative 

@ Manish- Thanks a lot for your continuous support and feedback :)
@ Ratin - Your have raised an interesting point. This point need to be evaluated extensively whenever we talk about repurchasing behaviour among different industry. 
@Pradeep - Thanks for quoting such live examples.
@Muralidharan - As always, you have added a very good point.
@Shrikant - Thanks for your feedback.
@Mathew - You have cited rightly.

I haven't read the full article, then I feel 'durability' is another factor which leads to return buying, which ofcourse might go with 'functionality'.

Good insight, 'return buyer' process is a concept that is planned in every marketing strategy. The perception of value that is preceived by the consumer and how well the company is able to fulfill that value in the product sold initially to the consumer increases the probability of the consumer coming back for more of the product.

Got clear idea of repurchase.
Thanks for this informative posting, & for referral, Chitra.

Good article.  Factors for repurchase are rational, functional and emotive.  And the strategy lies with the manufacturers and marketers, by altering aesthetic appeal, functionality, and changing insignia, colour of the logo, punch lines, etc. 

Thanks for the referal. Brand name often plays a very important part. The once famous IEW fans were no.1 choice in India. Similarly Marelli Fans from Italy were considered the best in the elite class. Austin in small cars, Ford and Chevrolet were the first choice for many in India before the ban on imported cars. Usha appliances, Bata shoes are still purchased without much questioning across the counter. 

Chitra a very well written article by Sombit. I still feel there is a repurchase pattern of every product particularly in India. I feel the more the purchase cycle for a particular type of product the variation will be more for the product bought, say for example, garment. The same will not apply to Automobile and so on.

 “I believe in it” factor is most imp as i feel so, thanks ma'am for nice info