Mr.Makrand, good you raised the question, here is the elaboration: for a long period it was taken into consideration by advertisers and marketers that online media is simply for driving consumer response. A new study from market research firm TNS and digital marketing firm Eye blaster concludes that the digital era is blurring the line between channels designed for branding and those that trigger consumer action. The media landscape the line between online and offline is becoming very blurred. It’s no longer either/or with respect to branding versus response. All channels will do both.

To watch the video the Url link is ok, in case U encounter problem you can go to http://www.youtube.com/watch?v=cD-HRI-N3Lg Campagne Why so serious? pour lancement de The Dark Knight. 

I have never believed that there are two different roles played by the OFFLINE and ONLINE media!! Unless it was BILLING that I was interested in :))

Fact of the matter is that most media DRIVES the BRAND and its attributes with its emotional quotient to APPEAL to the consumer to at least TRY it ONCE!! If the Offline communication differs from the Online communication then we are talking about two different personalities. How can one person have two personalities at the same time?? Even if the person is SCHEZOPHRENIC??? One has to be passive for the other to be active!! 

Onfortunately Shiuli, when I clicked the url it said INVALID. Please try to post a better / new link!!

Hi shiuli, you can copy the embedded link from youtube and while posting any knowledge item there will be an option called HTML in the knowledge body....click on that and you can post that link there by which you can put the video here itself and we can watch it also.

Hi Yash,

Any suggestions as to how to connect video links to this site directly?

It would be great if you embed the video here itself...i guess you can embed youtube link here....by which many people can see here itself as most of them will probably miss out the video,,,which i think should be watched by all........thanks once again....

Shiuli first of all thanks for the link, i mean that was something really great....the anticipation that was created by the movie makers for its fans and the way they promoted that with their movie was totally awesome....and with that kind of brand promotion...surely it got a great opening the way it got till now the highest...one can learn many things in the video.......thanks for sharing this on the site shiuli.....

This is an attempt to rule out the common misconception among marketers is that brands are built offline and response is driven online," with this study it shares the view that"all media channels share a dual role: brand and response."