THE PHILOSOPHY OF THE CONNECTING PRINCIPLE

"It is the function of creative people to perceive relations between thoughts, or things, or forms of expressions that seem utterly different, and to be able to Connect the seemingly Unconnected".

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<b>SICU (Synergy Integrated – Connects the Unconnected) offers innovative solutions and resources in order to solve problems of individual customers, and to create cost effectivity, added value and multiplicative effects for businesses, corporations, brands, industries, institutions, and ultimately consumers in diverse markets.</b>

<b>THE PHILOSOPHY BEHIND THE CONNECTION PRINCIPLE</b>

SICU is like a living organism. In the end of every nerve fiber, there are individuals, who are connected with the nerve center, the processor.

<img src="http://api.ning.com/files/6KuAOcphrg9ZBX-C1dyc5Y7Mtd-0GHgs78NUyBPaJtMxSyajqrokSEN*cRixkOIICxPGjqyLZAYQXEPC0X*k8E-wiNkDLfBs/sicukuvio1.gif" alt="" style="float: right;"/>Both individuals and organizations have inspiration, ideas, knowledge, experiences, resources and passion. Thousands of people who are independent, but interconnect, can collaborate as a “living organism”, and with short bursts of energy produce potentially higher outputs of value as they otherwise would be able to do as individuals.

<b>Quantity over Quality</b>

I have been asked several times what the heck I do with thousands of global contacts on different social networking platforms and special groups. The guys, who are asking, are people who swear for that it’s the quality of ones network that counts, not the quantity.

I disagree as long as the network is generally about smart people with mutual values, objectives and desires. Whatever you think, quantity goes over quality especially in problem solving. A large number of smart professionals go over a small amount of geniuses’. 15 smart guys are better than one genius.

<b>Operational Research</b>

Operational Research (OR) was a system devised during WW2 to solve unique problems of technology, logistics and strategy. Radar was one of the hundreds of answers to vaguely positioned but urgent problems that OR produced. The principle was that new circumstances required innovative methodologies.

<img src="http://api.ning.com/files/TPAR*Oae8oJj62KWED0G-VeV9AXLrxCLis7NEfw2USX5P*cDQuAf*FdYqyVQvchGTJRnjct0DEeykLrF1r3jOr413HW1SyXl/professionals.jpg" alt="" style="float: right;"/>An OR group was always a mixture of different professional disciplines. A botanist, a mathematician, a chemist, a psychologist, an astronomer - each OR member brought to the group a discrete worldview or logical system, and also detailed knowledge and understanding of the structure of that system. But none of them could solve the problem alone. ONLY THE INTERSECTION of these systems produced innovative thinking.

The clash of these systems, the impossibility of mapping one system onto another, is what often sparked the INSIGHT - the FLASH OF INSPIRATION that firstly defined the gestalt of the problem, and eventually led to its solution.

We believe that the principles of OR can usefully be applied both within and outside commercial and institutional organizations which seek fresh input into their systems of management, operation and, especially, communication.

<b>IDEAS + EXCHANGE + ENERGY = SYNERGY (1+1=3)</b>

Synergy is energy moving in-sync. The experience of being in-sync is characterized as feeling good, things are easy, everything is flowing, and we're in harmony. Synergy is an elusive state of mind that occupies much of our daily strivings; simply it's the pressing desire to be happy.

Creating synergy is not a superficial pursuit for short-term gain, but a deeper blending of the wisdom from multiple perspectives that converges into a sense of fullness and appreciation for all that life can offer.

<b>How can added value be created?</b>

Added Value can be created by connecting needs, ideas, knowledge, resources and passion of the global collaboration partners, members and co-marketers to be communicated and exchanged with the "glocal” SICU SSG’s and vice versa (Think global, Act local).
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The central hypothesis is that if ideas, needs and offers are reported e.g. to any member involved in the activities of SICU and evaluated, then many members can "invest" small amounts of their knowledge and resources to create large amounts of added value (1+1=3).

There are many ways of creating additional value and it is imperative that the affiliated members, partners and organizations share their experience on how value in their local organization has been created so that the experience and knowledge gained can be used across SICU where applicable.

SICU is continuously looking for new ideas, concepts, collaborations, events and projects to be implemented and developed to be executed in different cities and markets all around the world.

After working and testing the original idea and the SICU concept for many years, it's hard to back off. We have to go on building-up the brand and develop the concept. What I'm preaching about and trying to achieve is an active interaction with fellow members and partners in order to co-create, develop and execute various projects, processes, events, co-marketing programs and co-brands.

<b>Get a fair deal of the final revenue</b>

Whoever of us presents an entirely new idea, or a concept which has already been successfully executed somewhere in the world, that can be implemented, developed and executed in another market area, shall get a fair deal of the final revenue, as a license payment for instance. Give-to-Get!

This is one way to motivate ourselves and our connections to join, follow, take part and contribute in interesting discussions and projects.

Collaboration is the New Economy, and Effective Marketing doing things with and for people in a collaborative, generous (give-to-get), experimental, helpful, playful, personal, honest and in a participatory way.

The SICU concept is designed to increase trust, interaction, value and cooperation between all parties involved, and to form Think tanks and Service Cluster teams in order to solve problems and to fulfil the specific needs of individual customers.