Marketing & Branding
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Activity:
2 comments
79 views
last activity : 10 14 2011 08:17:39 +0000
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" TIDE SMART BAG " launched in U.A.E by P & G. To care for environment P & G has launched Tide smart bag instead of plastic bag during the all kinds of shopping.
Brief About Eco-friendly Market:- To cover market, establish strong brand and make it loyal in society, P & G launched such type of Eco-friendly bag. We all know about today's environment, various type of pollution etc. So, company also using various type of activities for society to build brand equity.
Still Eco-friendly market not develop as product wise as required. But, wide opportunity to develop and establish image. Very less type of products/brand available in market which is Eco-friendly. There are more than Million of plastic bags daily consumed in world.
Eco-friendly brand:- two wheeler bike like Yo-bike, Mahindra Duro e-bike, Hero Electric bike , Oreva bike on electric basis, Idea celluar has launched campaign on Eco-friendly (Save tree ), HP printer also launched ( I am not sure about HP)., etc. other brand also you can add if you know. But, Ultimately overall industry wise ,Eco-friendly brand /product market is not well developed.
In India, lot of discussion already made on ban of plastic bag and somewhere also applied. We know very well about plastic bags , its harmful.
About Tide Smart Bag:- This brand launched in U.A.E and consumers as well as customers are positive towards this brand. Company getting satisfactory and positive response about such bag manufacturing.
Ad link:- http://www.youtube.com/watch?v=ViE7hVq3_EE (Tide Smart Bag)
Punchline:- Touching lives, Improving life...
The packing of Tide smart bag is totally unique as well as attractive. You will get more idea in advertisement.
Advertisement campaign is created by Leo Burnett agency and nice campaign. Now, brand are using multiple strategy simultaneously, like pricing, CSR, rural, promotional, 360 degree campaign, digital as per requirement and Target Group market. It can also say that customize strategy .
Is it possible to get success such product in India, Will it be come in India near future ? Will other company create such competitive product (Eco-friendly bag). ?
Share your views...what you feel?
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