| Topic : Mobile Marketing in India |
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Mobile Marketing
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Source : http://www.pop-solutions.com
Activity:
2 comments
612 views
last activity : 01 19 2011 16:42:55 +0000
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Tips for better apllication of Mobile in the marketing field
Build your database the right way
People want privacy so don't take phone nos. from wherever you get, ask them to fill the form an according to their willingness take their nos.
Use a dedicated short code
Use dedicated short codes to keep the brans intact. These may be quiet pricy at times.
Understand the need
The present market "consumer is the king" is the scenario. Let the consumer understand the need of your product don't impose the product on the customer, this might end in some disaster.
Respect the consumer
A consumer’s handset is a trusted personal device and a forum for personal expression, and is a private space. When a consumer opts in for a promotion, the brand is invited into this space. Treat that invitation with respect
Consumers must opt-in
Mobile marketing is never about spam! A targeted, compelling campaign of value results in a high response rate. Generalized mobile campaigns see 15-20% responses while targeted campaigns can reach over 70%.
Communicate with the consumer
Select a mobile company that provides bi-directional messaging. One-way communications does not let a brand capitalize on the power of mobile and turns the campaign into a simple one shot
Create an ongoing relationship with consumers
Mobile enables brands to build or augment consumer databases of contact information and preferences while allowing the brand to interact directly with consumers on a two-way basis
Mobile marketing can create new revenue streams
Fees can be charged for premium promotions, which creates an additional revenue source
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
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Rather than spending on more campaign design the amount should be spend on recall value of the product. |
Every adaptable, snake oil salesman arrives now via email. But when your inbox fills with bogus offer for service from Viagra, Citibank and ebay, what does it tell the consumer about the actual brand ? How can we rank about brand management... |
yes this is truly a benefit for advertising, there will be huge discounts for ad spaces on all media forms, i totally agree with sachin on this |