| Topic : Various Branding strategies |
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Marketing & Branding
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Activity:
6 comments
146 views
last activity : 04 16 2011 16:36:24 +0000
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"2 bananas cost 50 cents, banana dessert costs 10 dollars"
Marketing is story-telling of any selling proposition beyond the obvious.
A grand chef can change the total perception, price and taste of 2 bananas by infusing value in them through his skill. Two bananas cost 50 cents. But the same simple bananas can be transformed into a terrific dessert costing anywhere from $10 to $50 depending on the chef’s reputation. His repute gets built over time from his proven quality and taste he conjures up that his guests perceive and regard highly.
Marketing is exposing the excellence of the banana dessert the chef creates by transforming two basic bananas.
Of course, the dessert has to have truth and ingenuity that end-customers can recognize and take seriously. End-customers have to believe in that dessert and its quality excellence, it must
work well for them, and it must look good.
This is what marketing is. You can read the complete article here.
What do you think?
Share your views.
Best
Chitra
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:-) Thanks Rathin, Virag and Sairam |