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Source : http://www.shiningconsulting.com
Activity:
9 comments
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last activity : 05 23 2011 12:36:21 +0000
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How can you create an apparel brand that commands premium price and gains the consumer’s high pride of ownership so she/he returns to it and influences others in society? Visual art is the only tool that changes the character of fabrics. It embellishes the shopper’s mind with bigger than life images to create the lifestyle trend. Anybody in the world can do apparel business with 5 elements, fabrics, limited texture, color, cut and fit. But unless fabrics are transformed into the imagination metaphor, it’s not a fashion brand. Most Indian apparel brands suffer from missing out on this visual art effect.
Genesis of dressing style
Fashion as we know it today originated from European monarchy’s obsession with visual art. Royalty patronized art and desired differentiation from their subjects. France’s 18th century Queen Marie Antoinette wore strikingly different dresses with daily advice from designer Rose Bertin, known as Minister of Fashion.
The Queen’s radical, often disturbing fashion gave her visible force and autonomy
outside tradition.
Her provocative "robe a la polonaise" had a bosom-enhancing bodice, billowy, ankle-baring skirts, a 3-foot powdered hair "pouf" decked with plumes and veils. Even when she rode to her death by guillotine, Marie Antoinette wore a brand-new white chemise she had secretly saved, a white fichu around her shoulders, and a pleated white cap to dazzle the thousands of citizens who watched in stunned silence.
Her exquisite sense of visual art made her apparel sophisticated and visually differentiated from the masses and this left a grand memoir of fashion.
You can read the complete article here - http://goo.gl/XrvOR
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