| Topic : Business of Indian Premier League (IPL) |
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Activity:
1 comments
2015 views
last activity : 07 06 2010 20:18:04 +0000
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Hello all,
As all of us know that IPL is a big event according to the company to launch their new product, new advertisements.And in this strategy tactical timeout (IPL martketing Strategy) is helping a lot to the companies this year.
Last year timeout option was not there still some companies were able to make their impact. Among them Pepsi youngistan was the best. You can see in the google insight how it was behaving. People were searching for that keyword more at the time of IPL, but after that the search decreased.
This year people have started searching about "Vodafone ZOOZOO". The character had made an impact in the industry. A funny and cute character. around 17 advertisements are made and none of them are Animated ones. All Vodafone ZOOZOO characters are human beings wearing special types of fabric to give an illusion of animation.
What are the similarities between these two advertisement?? I am not joking yes there are similarities between these two. When one will search Youngistan in google and vodafone zoozoo in google he will find the similarities.
Now u can guess I think. No !!! Ok i am telling now
"No one will find PEPSI and vodafone site on the 1st page !!!" Why?? They have not concentrated their key words according to that. They are making an Impact but no one care about internet world. They are only targeting tv viewers mostly but No one is targeting Internet business and SEO. But others are taking advantage over these keywords and getting good traffic. You can see last year someone launched "www.youngistan.com" and it is coming on the 1st page.
So what do u think "Are the companies doing the right thing or they have something else in their mind??"
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