|
||
|
Activity:
2 comments
103 views
last activity : 09 12 2011 07:23:16 +0000
|
||
|
|
Day by day, advertisers are executing so many innovative ways of promotion either directly or indirectly. But, today, that innovative ways are majority executed by indirectly. Execution of strategy is indirectly But, consumers feel it Directly.
Same thing it found in Just Dance reality show which is going on Star plus.The show is going good and it will finished near soon.
Date- 11th Spet. ,2011 . Nice and innovative branding strategy executed by " Parle Bourbon Biscuits".
Brief about strategy:- Hrithik Roshan is Brand ambassador of Parle Bourbon biscuits and endorsed brand. Various Campaign is already started since many months. And Hrithik Roshan is also judge of Just Dance show. So, yesterday in that show, Hrithik has promoted brand continuously at least 3-4 minutes with contestant.
Hrithik has given challenge and winner will get Rs. 3 Lacs prize. All final 8 contestants ( In group ) has performed ad of Parle Bourbon biscuits brand and also created 2 campaign. Ultimately, the prize has contributed in similar part between group of contestants.
Link of show:- http://www.youtube.com/watch?v=A1HEKLDH9MI (After 2 minutes performance of ad will come)
Conclusion:- For Parle bourbon brand, it was indirect branding & promotion but, for Consumers (Viewers ) it was direct. Because, consumers are understanding clearly that Parle was doing branding.
The important thing is the way of Branding was really nice that Contestants were creating ad and performing as well as promoted.
The question is that Is such type of branding feel clutter in mind of consumer. Are viewers feel bored ? because viewers are always finding entertainment and during the show such type of branding effect on viewers.
Share your views...What you feel?
|
|
esterday I saw so many of us love parle-G... Thanks to Manish .. It has its own magic in 80s and... |
|
|
914 referals
29 votes,
1420 views
|
|
|
|
With the rise in competition retailers have come up with their own brands to compete with the... |
|
|
1029 referals
20 arguments,
304 views
|
|
|
To highlight the brand why there will be at least a Girl with brand promoting T-Shirt. Why not... |
|
|
0 referals
16 arguments,
656 views
|
|
|
|
|
|
|
|
|
Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian... |
|
|
0 referals
0 comments,
0 views
|
|
|
Kingfisher is a big banner and we see this brand doing many things including lavish waste of... |
|
|
2283 referals
32 comments,
452 views
|
|
|
If we analyse the nature of students' demand, what they want as customers are: Expert Teaching... |
|
|
245 referals
17 comments,
262 views
|
|
|
|
|
Normally whenever we talk about our childhood with our friends, relatives, family or colleagues , it always recall our childhood things. Childhood is such things that never come again and memorable forever ... Nice poem ..Thanks Pooja ma'm |
Oh very nice information. i would like to share in simple things that " Business Card with Effectie presentation " gives good result. Presentation with Business card gives you chance for futher next meeting. As well Business card also required... |
Brigedier sir i agree with you that it need to get more experienced n experts members who can generate debate/discussion, provide good n valuable information etc. But sir one thing is that very less member can enable to participate on too-step due to... |