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Marketing & Branding

 
Functional Area : Strategy Execution
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sony max

gec channel

Activity:  4 comments  131 views  last activity : 02 21 2011 07:06:27 +0000
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Entertainment ka asli maza lijiye, to ab karo Esh, Movie dekho only on on Sony Max..Jo diwana bana de.....

Good news for all television viewers. Sony max lekar aaya he dhamakedar "1 BREAK" in the movie. After Ad , Ad, Ad n Ad, Sony entertainment channel (Sony max) has implemented only 1 break strategy in full movie. First this concept is applied-executed by "Star gold " channel.

Since so many times ad clutter in all kind of channel and viewers are avoid those ad most probably. It was aslo constraining while watching movie. Especially Sony max were giving at least 3-4 minutes ad on every 15 minutes. Till date many channels are giving ad so many times in day, in a particular program. We are facing infinity of ad in whole day either outside, watching tv, online or listning radio.

It can conlude that after some times many channel will come with less break and more entertainment. It give good effect for viewers and little bad in initial for advertisers, agencies etc. Ad clutter is going high as compared to creativity ad on tv. BTL activities are attracting good people and also giving positive response as compared to ATL.

So, it will really make healthy competition between all kind of channel.....

Star gold, Sony max... What is next? 

 
4 comments on "Welcome to Sony entertainment Channel (Sony Max)..Deewana banade"
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 02 21 2011 07:06:26 +0000
Thanks for the facility provided by Sony/ Set - Max.
Now, we can see film without much interruption.
Thanks for the information, Virag. 
  Commented by  Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer    | 02 21 2011 05:58:59 +0000
Thanks,Virag for referral.As a matter of fact,seeing movie on T V Channels is enjoying as sitcoms.Cut and Past.Even less advertisements will not improve the viewing  as we used to see ourselves bigger than life size. Would you like to imagine yourself to caricature. Movie is only to be seen on big screen cinemas.
  Commented by  NATTERAJA R. ARIKRISHNAN, AREA SALES MANGER, UNIFLEX CABLES LTD    | 02 20 2011 17:02:35 +0000
Thanks for the referral Mr.Virag.
The standards of living and the quality of life are improving by the day. Customers are no longer being satisfied with mediocre products and are demanding only the best quality products. Ad-free entertainment could be considered one among those expectations/demands from the customers. Sooner or later, the channels have to give in to these demands. Managing the revenues is the headache of the channels. Those channels that are able to manage this will survive. Else, they will perish one day. Ad-free entertainment is going to be the norm in future.
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