What a Communication Style & Branding Strategy in KBC5

Yes, KBC 5 is opened with 5.34 avg. TRP on 15 August and getting good response in show. There has been made lot of change and entered many new concept. Even Amitabh is also doing effective communication style which is very helpful to attract the viewers. This season he is doing good communication style as compared to his past KBC show. Not only Amitabh but also Sony has executed good branding strategy, branding space for their client (Sponsors).

Hereby, i am representing some points of branding from starting show to end of the show. How they are promoting show, create an entertainment atmosphere and branding :-

(1) Jackpot question sponsored by Idea ..you can sms answer. As a telecom partner Idea cellular. So, in phone freind lifeline also use the music of idea.

(2) Then "Fastest Finger First" sponsored Swift brand. You will at bottom place small icon for 10sec. when this round is start. It will written "Swift" Swiftest Choice.

Then when any contestant will select for play KBC, suddenly again Swift icon will come written by "Swiftest Mover" for 10 sec. When contestant will walk and reach to his/her  hot seat at that time this icon will come. Swift choice to Swift mover.

(3) When game will start , computer screen is co-sponsored by Samsung. When Amitabh will ask question, angel of camera focus on both computer screen and branding of "Samsung Smart Tv" which is used by Amitabh as well as contestant.Camera is shown continuously small part of screen on which written Samsung Smart Tv.

(4) When game will start, Amitabh will announce or speak word  "Shubh arambh" and brandig will start of Cadbury dairy milk. Cadbury is presenting and main sponsored. Even on break time, while Amitabh will say that "dont go away....at that time L-shape cadbury branding.

(5) When contestant leave the game, suddenly again  in L-shape Cadbury dairy milk will come as" kuch meetha ho jaye".

(6) Idea as telecom which is using in phone friend lifeline, jack pot etc.

New Concept and Communication part:-

(1) As new concept and communication part, the role of Amitabh is very big to attract the viewers. He is taking view from supportive person of contestants, create more entertaining atmosphere with game etc. by Effective Communication. And this type is nice as compared to his past show.

(2) The other thing is that during the game Amitabh is calling to family or friend member of contestant and contestant is talking few minutes with family member.

(3) One type of question is fixed for every contestant, the question is like to listen music and then give an answer.

Ultimately, everyone love and happy with Amitabh bachhan. Contestant feel happy either they win or not , but to meet with Amitabh is enough for them. Overall, it is strategy for attract the viewers.

To finding the different way of communication and branding strategy is very much important. TRP is also important but This time KBC 5 is coming up really new way with lot of concept, ideas on 15th August.

Share your views...........