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Industry : Organization Functional Area : Business Models
Activity:  2 comments  568 views  last activity : 07 06 2010 20:18:04 +0000
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Does your organization’s corporate strategy based on an environment or your organization creates a strategy that shapes the environment? Does your organization follows “structure-shapes-strategy” approach or “strategy-shapes-structure” approach?

For last 30 years majority of the company follows “structure-shapes-strategy” approach where they develop corporate strategy by analyzing the industry or environmental conditions in which they operate.

They assess the strength and weaknesses of their competitors. They carry out industry and competitive analysis and develops a distinctive strategic position where they can beat their competitors by building a competitive business strategy. In order to differentiate from their competitors they choose a strategy where either they charge premium price or pursue with low costs. In this kind of business strategy there is always a value-cost trade off............

Please follow my blog URL to read the full story. . . . .

http://deepakagrawalblog.wordpress.com/2010/02/07/what-business-model-your-organization-follows-%e2%80%9cstructure-shapes-strategy%e2%80%9d-or-strategy-shapes-structure/

 
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2 comments on "What business model your organization follows “Structure-Shapes-Strategy” or Strategy-Shapes-Structure? "
Well said Deepak
I too agree with you on the BLUE OCEAN startegy. Am a great fan of the book as well and I've been bringing it to my practical use, especially the EXCEPTIONAL UTILTY part of it.
It's the kind of approach that is required to break through into the so called tough, unexplored but very potential rural markets 
  Commented by  Makrand Bhave, Marketing & MICE, WIZCRAFT International    | 02 08 2010 04:46:02 +0000
Deepak,

Very interesting and sytematic approach indeed. It simple and easy to understand. You have saliently brought out the differences and the advantages between Structure-S-S and Strategy-S-S!!!

I am all for the Blue Ocean approach but the drawback is in making a corporate understand the approach and the time taken to shoe results. Particularly when you get negative results in the beginning. It can be a dampener. also, a lot of senior management executives are from the old school of thought, so the challenge is even bigger. 

I am sure going to follow this thread of yours. Kudos!!
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