What is branding?

Yes interesting topic on Branding. Thanks Joydeep for referral.

Interesting topic. Branding is creating an identity of product / service. For this various parameters are to be adhered to. For instance you are a brand yourself.Thanks Suhel for starting this.

thanks for this insight sir :)

The conversation (process) involved in creating a unique name and image for a product / service which is so overwhelming is acknowledged praised and adopted by the consumers' mind across geographic boundaries, where communication through advertising campaigns with a consistent theme is done in ongoing manner to live in the minds of consumers as quality product/ service. 

Branding aims to establish a significant and differentiated presence in the market that attracts, creates and retains loyal customers.

Whatever we have till date is conversation about our nature surrounding, ourselves which is our perception.

Brand is a unique perception created and maintained, by the brand owner where the logo is an iconic representation of the uniqueness.

Good to see your comments and thanks for sharing your insights.

Branding is an integral part of the business building process.
Brand:
 1.enable customers to remember your product-service.
 2.build customer loyalty and lead to repeat purchases.
 3.make it easier for current clients or customers to refer you to others.
 4.send a message as to what your customers can expect.
 5.convey an emotion.
 6.add value.
A brand is a promise. With a brand, you set customer expectations. When someone buys your product or service, they count on those expectations to be fulfilled.
And so some one's email contained all these ingredients  which he termed "sushi peddler'. This is the magic of branding or brand building.
Thanks,Joydeep for referral.

really nice explnation for branding .It defines a certain standard of the things or services provided by that particular brand.

branding defines merely on distinguishing of who is the maker of that certain product. Sometimes, it got also an advantage due to its durability and material used. 

"Carving a Niche" from the crowd is Branding!  

Positioning a particular product into the minds of customers about its quality, utility, price etc. differentiating from other products of its class.  Dalda is a brand name produced by a company, the product is Vanaspati.  Most of the users dont know the name of the product, but they know the name of brand.  This is the best example of "branding". The company successfully positioned the product into the minds of the customers.  Whatever may be theoretical definition, if the company could able to make the common folk to recognise the product without the knowledge of the company.

for me 'branding' means..having uniqueness in the quality of the product..no matter how many replicas of product you find but at d end of the day u want the same product...

There are many different definitions of a brand, the most effective description however, is that a brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition.

A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product.

The overall ‘branding’ of a company or product can also stretch to a logo, symbol, or even design features (e.g. Regularly used colours or layouts, such as red and white for Coca Cola.) that identify the company or its products/services.

For example:

The Nike brand name is known throughout the world, people can identify the name and logo even if they have never bought any of their products.

However, not only is the company name a brand, but the logo (The ‘tick’ symbol) is also a strong piece of branding in its own right. The majority of people that are aware of the company can also identify it (or its products) from this symbol alone.

The clothing and running shoe company Adidas is well known for using three stripes on its range of products. This design feature branding allows people to identify their products, even if the Adidas brand name and logo is not present.

Customer recollection for a product in terms of its attributes w.r.t quality both as a product and a service is a Brand.

Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a ‘brand’ or a ‘brand name’.

Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your business

Branding simply put is turning a common noun to a proper noun!

Nop not from Japan..he is from saddi Dilli..i did try..pretty good stuff..:)

hey! that's really interesting! bye the way did u try sushi at on eof those restaurants...was he from japan??