By : Suhel Khan, Sr. UI Design Specialist (Marketing), Yash Technologies
Source : http://khansuhel.wordpress.com
Activity: 17 comments 1194 views last activity : 04 17 2013 18:46:03 +0000
This post is a part of series of article on branding. The previous post was
“Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts.
You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the job of defining brand and branding.
Definition of Brand (Bookish):
Brand: Distinguishing name or symbol (logo) designed to identify the origins of a product or service, differentiate the product or service from the competition, and protect the consumer and producer from competitors who would attempt to provide similar products. A BRAND is designed to:
· Identify the origins of a good or service
· Differentiate those goods or services from those of the competition
· Protect the consumer and producer from competitors.
I know that’s pretty boring way of explaining things but apart from being poker face these bookish definitions does great job in keeping the confusion away.
To read rest of this article with interesting quotes from AL Ries, warren Buffet, Steve jobs and others click here
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Good to see your comments and thanks for sharing your insights.
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