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last activity : 10 12 2010 16:58:16 +0000
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I was wondering if there is a scope for direct B to C channel in India? The idea is to establish a new brand of consumer durables and market it directly to the customer (bypassing the strong distributors).
The specific questions I have is, what is the net penetration in India, Rural = ? Urban = ?
Was there any previous attempt by someone to do exactly this?
What was the outcome?
Here in the US or Europe, it is a growing market challenging the traditional distributor channel. The companies which were in the forefront who did not adopt to this new trend either died or taken over by their long time rivals. Those who adopted early, though did enjoy the fruit of their investment early on, did succeed later.
2 comments on "What is the face of e-commerce in India"
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Commented by
Mohideen Ahmed, Global operations manager
| 10 12 2010 16:58:16 +0000
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Commented by
Saurabh Awasthi, SBU/Profit Center Head, ONGC
| 10 12 2010 11:26:34 +0000
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