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By : Kavitha Shankar, Coresspondent, Star
Industry : Radio, TV & Films
Activity:  9 comments  14596 views  last activity : 03 11 2014 11:44:49 +0000
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I sometimes sit & wonder why is this beautiful world full of stupid people and stupidity. After thinking over the problem of stupidity for some time; I decided to relax and turned on the television. I surfed the channels and found out that almost every news channel had a breaking news. So far, I’ve come across following breaking news:-

  1. Shah Rukh Kan’s credit card stolen. [ Believe me, its a ‘breaking news’ on national television! Now India worries about SRK’s stolen credit card!]
  2. Stairway to heaven [aka “Swarg Ki Sidhi”]
  3. Khali to wrestle in Las Vegas.
  4. Man Cheats Death [ This damn channel was showing David Copperfield’s illusions and ‘explaining’ his tricks to the audience.]
  5. Ganguly & Dravid out of Pepsi contract [Breaking news? on National TV?]
  6. Two snakes getting married in some remote village of India [… yeh, breaking news on national TV!]
  7. Rebirth of Kalpana Chawla,

Its the sad story of Indian television & Indian journalism. The news channels do not show ‘news’ anymore. Rather, they’ve become cheap entertainment channels. Everyone says the channels do it to gain the higher TRPs.

What is TRP?

TRP stands for Tevevesion Rating Points. It is a tool that helps find out which television programmes are viewed the most. A device called the 'People's meter' is attached to the TV sets in a few thousand viewers houses for calculating this. These numbers are treated as the sample. The 'People's meter' actually records the time and the programme that a viewer watches on a particular day.

In India INTAM (Indian Television Audience Measurement) is the electronic rating agency which does this work. INTAM uses two methodologies for calculating TRP.

  • The first is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India.

 

  • Second technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced. 

Hope this information was of some help to you. If you find more please leave it as a comment.

 Top Comment : Sachin Gupta   | 02 22 2014 15:31:56 +0000
For Latest TRP, GRP, TVM, TVT, GVT Ratings visit http://www.tellytrp.in ... Great website with Daily Telly Buzz and TV Ratings
 
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9 comments on "What is TRP and how is it computed?"
  Commented by  Jugul Kishor, Accessory Designer, Glo Digital Press    | 03 11 2014 11:44:49 +0000
First i thanks to u,
I got the good information. So thanks again.
  Commented by  Sachin Gupta, Sales Manager, Oceans Groups    | 02 22 2014 15:31:56 +0000
Rating : +1 
For Latest TRP, GRP, TVM, TVT, GVT Ratings visit http://www.tellytrp.in ... Great website with Daily Telly Buzz and TV Ratings
  Commented by  Shuvasri Das Paul, B.A student, Siliguri College    | 10 31 2013 18:16:15 +0000
Thank u. 4 help.
  Commented by  rati, M.Sc student, Mumbai University Inst Of Chemical Technology, Mumbai    | 05 21 2013 18:15:21 +0000
hi, thnx fr d grt information. but i hav a doubt that how those sample house can be considered as national choice. it could be tht those sample house like watching abc programme and in actual majority are watching xyz. like in my friend circle itself, every1 has sum or d other favoritism according to thr choice, thr likes. i dont knw i might b wrong also, but how can we follow this method. once again thnx fr d information
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 07 04 2011 09:47:20 +0000
Kavitha ji you have enlightened us on TRP.  Thanks very much.
  Commented by  Ardhendu Pal, Upgrading Knowledge Base, Researching in Computer Software/Hardware    | 07 03 2011 18:20:16 +0000
Really a very great educative post here, frankly admitting that after a long time I've witnessed something knowledge enhancer.
Thanks a lot Kavitha for the referral.
  Commented by  Deven Khatri, Deputy General Manager (Marketing), VRS FOODS LIMITED    | 07 03 2011 08:00:27 +0000
Dear Kavitha, I appreciate your efforts and really you help me understanding the technique.  I possible please help me in understanding all the acronym used in Advertisement such as TAM, TRP, GRP, TOM etc.
Best wishes,
Deven S Khatri (devenskhatri@gmail.com)
  Commented by  Nilesh V. Atkare, MR Executive, ETV Network    | 11 20 2008 13:24:19 +0000
Hi Kavita,
I am Nilesh here.  Thank you very much to you for aware the society to TRP ratings. Because very few people aware all of the TRP thngs.
your above article is very helpful for understand the TRP's and their calculations & methodologies.
it's good for media industry.
good. keep it up.

  Commented by  varsha ., Technical manger(QMS)    | 11 02 2008 14:05:23 +0000
nice sharing...
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