Why do companies opt for Campus Recruitments and what are the issues they face to conduct a successful campus recruitment drive?

Campus Recruitment or Campus Placement has become a popular and commonly used method for selecting personnel in an organisation. In Campus Recruitment, Companies / Corporate visit some of the most important Technical and Professional Institutes in an attempt to hire young intelligent and smart students at source.

The most significant fact about Campus Recruitment is that instead of the job seekers approaching employers, the employers come to the most suitable prospective candidate with a job offer. It is common practice for Institutes today to hire a Placement Officer who coordinates with small, medium and large sized Companies and helps in streamlining the entire Campus Recruitment procedure.

Benefits of Campus Recruitment - Campus Recruitment proves to be beneficial for both parties concerned.

- Companies get the opportunity to choose from and select the best talent in a short span of time.

- Companies end up saving a lot of time and efforts that go in advertising vacancies, screening and eventually selecting applicants for employment.

- College students who are just passing out get the opportunity to present themselves to some of the best Companies within their industry of interest. Landing a job offer while still in college and joining just after graduating is definitely what all students dream of!

However, some of the common qualities Companies may look for include -
**Relevant Educational Qualifications
**A good track record
**Pleasant Personality and strong communication skills
**Mental Alertness and strong motivation
**Energy and intelligence
**A positive attitude and perseverance
**Self Confidence and Maturity
**Drive to stand out and make an impression


Some of the important issues faced by organizations:
** Logistics
** Fight for Day-1 or Day- 0 slot due to high competition.
** Availability of adequate number of qualified students.
** Brand visibility in the market
** High Salaries offered by competitors
** Joining ratio
** Arrangement of adequate number of interview panelists from various disciplines.
** etc etc etc.

Rajesh Sinha, Manager- Talent Acquisition at Fiserv Global Services, Delhi Area, India

Some companies are willing to make an investment in an employee and, therefore, are willing to train. Since new grads tend to identify more closely with their first company, the company can be assured of greater company loyalty. They also work for lower salaries. Companies that do this successfully tend to do better at succession planning and promoting from within, and often offer benefits that cement the long-term relationship with the employee (stock purchase/contribution plans and company-funded savings plans that vest, for examples). An alumnus is an automatic link to the next generation of grads, so the recruiting process becomes easier over time as well and the cost-per-hire is kept low.

Doug Jones, Sole Proprietor, Jones and Associates, Headhunter, Recruiting Consultant, San Francisco Bay Area