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Business & Strategy

 
Industry : Management & Strategy Consulting Functional Area : India
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networks

competition

Activity:  6 comments  167 views  last activity : 09 22 2010 05:18:24 +0000
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 Why we don’t have Global Brands Part IV

 When we conceived our commerce we avoided the role played by “competition” and allowed “market tampering”. It is a common practice in India, to ‘network’ and do business. Networking for example, when a company advertises for an ‘avid net-worker’ for certain functions, what they do is nothing other than create ‘neurotic processes’. Neurotic in the sense that the company is trying to exists by covering up their defect of lack of specialization of providing the good or service. To cover up this defect they appoint someone who can ‘influence’ or ‘bifurcate’ their sale instead   of creating normal sale by way of providing quality, durability and functionality of product or service. Since they can do this legally, they don’t tend to improve or innovate or renew their operational mission or product delivery, which will stagnate and functionality of their product degenerate, which is counter to what is expected of them in foreign markets let alone in Indian environment.

These other type of neurotic process tend to degenerate product delivery since definition or symptom of neurosis is ‘attempt to cover ones defect by attempting coverup processes’ which is a sure to fail for mentally deranged. Thus conditions for degeneration is formed and our products fail for lack of work on them on a timely basis.

Businesses are supposed to be run on a ‘stand alone’ and ‘self sustaining’ basis for the good of the economy, not through networking.

 
6 comments on "Why we don't have Global Brands, Part IV"
  Commented by  Rathin Deb, Resident Manager, Tower Infotech Ltd.    | 09 22 2010 05:18:25 +0000
Thanks Natteraja for referral. Actually the networking in India is not even a decade old in real sense of it.

Yes as on today there are some companies using this as a tool to increase the business but India is always believes in conventional methods and only add the goodness of all the new technologies and being benefited. 
  Commented by  Dr Ali Ahmad, Medical Superintendent/Director, Surbhi Hospital    | 09 20 2010 11:05:34 +0000
Thanks for the referral Mr Natteraja.
  Commented by  Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.    | 09 20 2010 09:21:51 +0000
Thanks for the referral, Natteraja...
Somewhat true...
However, a number of organizations exist in India which do not do networking only and their products are respected in India and in the international arena (E.g. Products from the House of Tatas)
  Commented by  NATTERAJA R. ARIKRISHNAN, Area Sales Manager, HPL INDIA LTD, CHENNAI    | 09 19 2010 16:29:49 +0000
I completely agree with your views posted.

Thanks Mr.Mathew Cherian Ji for the referral.
  Commented by  Shridhar Chandru, Academics, SSIMS    | 09 11 2010 07:22:42 +0000
You are right. This topic is quite advanced , Any how..,If companies are resorting for networking to sell, it is evident that we are unable to produce quality goods which answers the question on debate.In my view networking helps a bit in sales but even we have been able to build global and sustained brands in past, so lets open up for new ideas and innovations. Given time constraints and growing pressure on sales numbers are to be blamed. Even R&D teams work on deadlines.So companies can only initiate the process for better sales process in days to come
The plea of 'market tampering' appears convincing. This market manipulation takes place usually in weaker competitive environment India is in. There is another face of it. The consumer profile in India does not have the strong backing of quality backing. As discipline starts from 'home' quality starts from the 'workshop' backed by a strong demand for quality by consumers. Indian consumers for many consumer wearables are new in the market with satisfaction to have a new a product which adds to their social prestige irrespective of the quality image at the first instance.Quality matters when the same consumers matures with the product use for sometime and prospective demand for better products. This transition from new product to quality product demand creates opportunities for market manipulation by vested interest. Let us hope for quality regime soon
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