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last activity : 10 06 2010 07:14:34 +0000
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Why we don’t have international Brands?
Humanity translated into the present state through stages of development or what we call Evolution. From primates to humanoids to homo sapiens to the present state of homo homo sapiens. The thing that differentiates these stages is not only the physical appearances of each but change in belief systems and attitudes of each entity. Intelligence levels too got expanded as the evolution process took shape. Humanoids invented habitats, homo sapiens the wheel and the homo homo sapiens the present state of civilization. From humanoids to homo homo sapiens also saw our societies move from a ‘hunter gatherer society’ to ‘agrarian or foreaging’ to ‘trade and markets’.
Now, when we were fore aging society we used to barter and later on when currency was adopted into trade. The belief system involved were almost same as now then where the QUALITY AND FUNCTIONALITY OF THE THING EXCHANGED WAS GURANTEED BY NATURE. Then when we moved into the present state the exchanges though required such guarantees, the nature left the seen and the responsibility fell into human hands and modern science of economics, business, production, technology started replacing nature as the guarantor of quality and fair terms of trade.
We as nation is still an ‘agrarian’ society and providers of these modern exchanges still hasn’t adopted the new way of thinking providing and running these modern markets. They live in the past ‘agrarian’ state of mind of providing exchanges without guarantees where the attitude of the vendor is only to see that the cash in the buyers pocket somehow gets into yours. Then it used to be legal since nature guaranteed quality and functionality of the product which the farmer or producer needn’t have had to worry much about. This blind spot in our development leaves room for unfair exchanges, products devoid of dimensions of fair exchange which are not acceptable in other highly trading countries. So we don’t have a world standard brand.
Unless we change our Farmers mind set to that of trade and markets where one has to step into the shoes of nature to provide whatever it provides free of cost, by proper and timely application of modern sciences in our processes and exchanges making it more fairer to be acceptable to our belief system, we will find it difficult to create a world standard brand.

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