Without Doctor Prescription !!!

Day by day Emergency contraceptive pill market  is increasing. People demanding and Brand entering in to market. So many things are now including in O.T.C market (Over the counter). Because, now pharmaceutical companies are approaching directly to consumers by using various media and generate awareness. And then immediately , person is approaching to direct medical / chemist stores.

Here, it is mentioned about special two market.

(1) Oral Contraceptive pill and (2)  Pregnancy Detection Kit

(1) About Oral Contraceptive pill ;- Emergency contraceptive pill market is Rs. 100 crore and it has grown by more than 250 % since 2008. And it became one of the fastest growing segment at present. Major 6-7 players are in this market and at present, they are selling 8.2 billion (Approx.) tablets annually.

Market Players:-  I- pill by Piramal Healthcare, Unwanted - 72 by Mankind Pharma,Morepen Laboratories, Zydus Cadila and Win Medicare and others. Of which Piramal Health care is market leader and followed by mankind pharma second leader.

Users are :- Between 18 - 28 age Female / teenagers

Actually, the purpose of medicine is to avoid abortion or unplanned pregnancy in which it can useful. But, now a days, it is being misused and consumption is also becoming high due to aggressive promotion, television commercial ad etc. Consumers are buying directly from medical stores at any time as per requirement. And consumers are feel like relax , no need any worry.

(2) Pregnancy Detection Kit:- This segment is also similar like oral contraceptive pill.

Company are showing directly tv ad and consumers are buying directly. This is also cover in to O.T.C. segment. Market players are coming into market slowly - slowly by promoting product.Recently Dr.Reddy has started campaign of its brand Velocit.

Market players:- Prega news by Mankind pharma, Velocit by Dr. Reddy and others.

Link of Ad:- http://www.youtube.com/watch?v=06KADf5pfl0 (Velocit )

http://www.youtube.com/watch?v=DLFdYtMtjrs&feature=related (Prega News)

Conclusion:- Brand purpose is different and consumers are using by different way. Still, company are enjoying their healthy business from such products.

Consumers (teenagers)  are enjoying and Company's are enjoying.

Is it require any prohibition by Govt., or Ban on ad  etc.? If it will not control, more will come, more will use.

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