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Woman & Investments

This title may sounds clichéd, but it is so. For generations women have been homebodies. They were caretakers with providing food, taking care of the family and looking after their well-being. Women provided necessary bonding, caring, nourishing to home. Women made home out of house. Now in modern times the women is essentially a home maker not only a care taker .The current women- home maker is expected to do lot of things other than cooking, rearing kids, taking care all family members. In the modern times she is expected to even become a bread winner of the family-along with the men of the family. For all this now modern-woman is multitasking.

Traditionally the bread winner was the male head of the family, who was either a father or husband in some case father-in -law .But now with the nuclear family,migration of families to new places for career opportunities ,new paradim shifts have led to women not only taking care of home but they also have to take care of finances. So it has always been assumed that only men are interested in making money and not women. Also one more wrong assumption is that, the men know finance very well while women do not.

Though one assumption which is right is that, when it comes to money, women are not very cautious while spending and but very cautious& conservative while investing.
A survey by a reputed Indian research company found that unlike men, a large percentage of women are unwilling to take any risks with their money. Even very highly literate women do not venture into any kind of money management decision or investing decision, more so because of lack of practical financial knowledge than any thing else. Women hence often leave it to husband, father ,brother or a professional to look after their earned or saved money.In some cases women ,let their hard earned money lie deposited in bank and getting nothing but interest, paying tax on that interest and letting inflation eat the savings year after year.But all this has been changing and also needs to change. Women must understand practical finance.women must have relevant financial knowledge.

Why women need to understand Money business of finance?

1. Women needs financial stability and bigger money egg nest, since generally they live longer then men.
2. Non working women need investments ,since they will not get any pension, as question retirement does not arise. So in old age they may have to depend financially on their children,in worst case relatives for their well being .
3. Working women though may get pension, but to retain comfortable life style should invest in high-growth financial instruments.

A famous women writer is claimed to have said that "I hated going to C.A for purpose of income tax filing returns .Since i was very weak at " hisab" and frankly did not understand anything about money management.But finally I woke of one day and decided that ,it cannot be that tedious..And at least as literate and modern women I must understand practical finances."
But woman who want to be financially health has to go ahead a nd get the knowledge of practical finance by drawing  on systematic,Chronoligical , knowledgeable, informative guide on money management, investments and different asset class.

By Suchita Ambardekar

http://www.suchitaambardekar.blogspot.com

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 Top Comment : Sapna Dixit   | 05 18 2009 07:21:31 +0000
Really good one Suchitra....i have many female friends who really are into investing...and they are really are smart while investing and are doing really good...and i have given money to a friend who is doing all the investing as she is very intelligent when it comes to these things..so i quite agree with this article..as nowadays women are not only filling their shoes as a homemaker, but also doing very well in all other areas and even in investments......so nice article, and thanks for posting the article as i was able to thank my friend who is taking care of all my investments.....
 
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13 comments on "Woman ,Investments & their Financial Health"
A nice article.  Traditionally Indian women are dependents and they never care for themselves.  Considering the present scenario she needs financial stability at her fag end of her life to lead her life with dignity.  
Thanks all of you for such nice comments..
  Commented by  JAYANTA KUMAR BORAH, B.Tech/B.E. student, Annamalai university    | 03 27 2011 17:30:08 +0000
ofcouse mam  ,the article was a good insight into today's women world .In the recent society , women have realy made men lack behind in every sector . They are not merely bound to the kitchen alone as it used to be. They are realy the overall homemaker of a family and hence have turned independant.
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 03 27 2011 16:26:59 +0000
Whether one may like it or not, Suchitra, you have presented the facts as it were that every one should take cognizance of and start doing savings for those who are home-makers. Especially, I see those who are not earners, had to struggle in the hands of children, though the children opt to take care of her do not come to her rescue when needed for various reasons.  Of course, those women who have economic independence should be prudently deploying their funds for future any any eventuality in the very unpredictable environment.  
  Commented by  Mathew Cherian, Research Associate/Analyst, Western Michigan University    | 03 27 2011 13:17:35 +0000
In todays world more women tend to do it by themselves, hopefuly this will be a step in the right direction. Thanks Suchita for the referral.
  Commented by  santhanam sudhakar, CEO/MD/Director, subhasharecare    | 03 27 2011 11:14:24 +0000
very nice article suchitaji... 
  Commented by  Sudeep Tarafdar, Senior Consultant, IBM    | 05 20 2009 07:24:33 +0000
Rating : +1 
totally agree with the comments above and women are not far behind when it comes to investments...seen many people do sound investments and having good knowledge when it comes to investment...Nice article suchitra
  Commented by  yogendra singh chauhan, QA&QC-Executive D & Sawoe    | 05 19 2009 16:42:25 +0000
Rating : +1 
Women can do it.....what they need is interest to do it.......if you have interest u can do it....I feel women lack interest....u need to come out of comfort zone to achieve something....

  Commented by  Mangala Shetty, Project coordinator    | 05 19 2009 11:55:14 +0000
Nice oneeeee.......Why we are not like to remember that since ancient day women is the person who can handle the budget of home very properly though she was not educated. Now day’s women can know the good options of investments and they are giving priority for it.
  Commented by  Rakesh Chakraborty, Sr. Associate, ING    | 05 19 2009 08:01:10 +0000
Rating : +1 
Yes Suchita you are right.Women are increasingly becoming aware of the importance of investing money to secure their future and they are not even shying away from investing in riskier options such as equity because they are ready to take higher risks for higher returns.
  Commented by  NITIN DEOLE, Exec-NPD- PETL(GREAVES COTTON LTD.)    | 05 18 2009 08:19:37 +0000
Yeah Suchitra, Good to see ur article.

  You are right. Women are playing this role of investor too these days & number is growing which is a good thing.Call it my prejudice or confidence; I frankly think  & believe, women are better money manager when it comes with responsibility. But who says women dont invest? When we mean investments, it comprises any form of security, commodity. For women off course, Gold is first preference to invest into which is very natural as it is very hard to find a woman in the world, who is not attracted to Gold. :))
  second thing, atleast in metros & small cities, women have started realising importance of diverse investments into commodities like Gold, Stocks, Funds, Govt securities as to secure n support their income & meet short, long term goals.
 Thanks to increased education, n awareness available from valuable mentors, guides like you, Suchitra.
 Very good article..!!

-Nitin
  Commented by  Dushyant Hada, Territory Manager    | 05 18 2009 07:39:48 +0000
Its a nice article on women’s financial related habit, nowadays a lot females are taking interest in finance and their investment avenues. be it reality or stock market or FDs. They are not any more only homemaker but they are also in the managing finance of not only their home but also looking for greater returns which will give stability and security their family
  Commented by  Sapna Dixit, Investment Advisor, Kotak Mahindra    | 05 18 2009 07:21:31 +0000
Rating : +1 
Really good one Suchitra....i have many female friends who really are into investing...and they are really are smart while investing and are doing really good...and i have given money to a friend who is doing all the investing as she is very intelligent when it comes to these things..so i quite agree with this article..as nowadays women are not only filling their shoes as a homemaker, but also doing very well in all other areas and even in investments......so nice article, and thanks for posting the article as i was able to thank my friend who is taking care of all my investments.....
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Thanks all of you for such nice comments..
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