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Home Delivery
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Being a street smart salesman in identifying our customer and not letting him go away from us by maintaning relationship
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Bhanu
| Supported idea
"Being a street smart salesman in identifying our customer and not letting him go away from us by maintaning relationship"
| 2 years ago
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While your thoughts are pointing to an existing gap in the offerings of the modern format outlets, still at a practical level it's difficult to change much. The difference is that while the shopkeeper is the owner in the case of Kirana stores and...
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Ishwar S
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| 2 years ago
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Even when the value of delivery is just Rs. 200
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Ideate: "What do you think Orgnaised retailers need to learn from Mom-n-Pop stores ( Lessons to learn from norgansied sector)" deleted from your view.
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You think that money can buy it all? Think again. There is something that money can't buy and i am not talking about 'love' over here. So if your small brand is struggling against the might of the biggies, you have an edge because only the brand which is the underdog can leverage the holy grail in marketing ie. Word of Mouth
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Ishwar S
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| 3 years ago
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Hi Ajit Thanks for dropping by. Actually if you click on the link which is referenced it will take you to a blog post of mine which will detail the reasons why I made the statement. In the post I mention that big spending advertisers will have a...
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Ajit Khan
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| 3 years ago
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Mr.Ishwar i somewhat agree with you that smaller players in the market can leverage through word of mouth but don't you think so that this is also applicable for the branded products or big players. People will spread good vibes about a particular...
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Insight: "What Big Spending Advertisers want and what they can't have" deleted from your view.
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(rate this)
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You think that money can buy it all? Think again. There is something that money can't buy and i am not talking about 'love' over here. So if your small brand is struggling against the might of the biggies, you have an edge because only the brand which is the underdog can leverage the holy grail in marketing ie. Word of Mouth
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Ishwar S
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| 3 years ago
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Hi Ajit Thanks for dropping by. Actually if you click on the link which is referenced it will take you to a blog post of mine which will detail the reasons why I made the statement. In the post I mention that big spending advertisers will have a...
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Ajit Khan
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| 3 years ago
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Mr.Ishwar i somewhat agree with you that smaller players in the market can leverage through word of mouth but don't you think so that this is also applicable for the branded products or big players. People will spread good vibes about a particular...
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Insight: "What Big Spending Advertisers want and what they can't have" deleted from your view.
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According to a recent report, more than 47 million .com domain names have been booked already. Hence its highly probable that you are unable to find your ideal domain name. So, Is the absence of a great domain name the end of the road for your business? Or do trends suggest that there is hope still. Read below for the complete story
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Ishwar S
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| 4 years ago
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Have just uploaded my new article "The Irony of a USP". One day earlier than promised :) Hope you guys like it
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Ramesh Kumar
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| 4 years ago
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Great, looking forward to your next article Ishwar.
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Syam Sunder
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| 4 years ago
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Ishwar, interesting article!! Its true great domain name is not the key differentiator. The key differentiator is the value proposition that your site provides to its users. Good thought process. Keep it up!!
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Trends: "Is there hope for the Imperfect Domain Name" deleted from your view.
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The consumer electronics industry repeatedly attempts convergence, wherein every device acts as another device too. To give a simple example a mobile phone, which acts as a camera is a convergent device. In this age of convergence, the marketer is clearly confused. He designs the ideal convergence device, with a 100 functions, but the laws of marketing force him to convey just one USP Hence this article was born. Please read on for the complete article. It would be great to hear your point of view
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Ishwar S
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| 3 years ago
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Thanks Hardik and Rajiv
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Rajiv Subramanian
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| 4 years ago
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Consumer uses selection and rejection criteria while making a decision. Find the selection criteria (USPs will emerge from them) and aviod rejection by giving more than minimum in the others.
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Abhinav Garg
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| 4 years ago
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excellent point Ishwar. But still I will say marketers should focus completely on the convergence part of the phone instead of emphasizing on benefits of individual features like camera, music system, GPS etc.. For example, one way of...
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Trends: "The Irony of a USP" deleted from your view.
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(rate this)
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The consumer electronics industry repeatedly attempts convergence, wherein every device acts as another device too. To give a simple example a mobile phone, which acts as a camera is a convergent device. In this age of convergence, the marketer is clearly confused. He designs the ideal convergence device, with a 100 functions, but the laws of marketing force him to convey just one USP Hence this article was born. Please read on for the complete article. It would be great to hear your point of view
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Ishwar S
| Commented
| 3 years ago
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Thanks Hardik and Rajiv
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Rajiv Subramanian
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| 4 years ago
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Consumer uses selection and rejection criteria while making a decision. Find the selection criteria (USPs will emerge from them) and aviod rejection by giving more than minimum in the others.
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Abhinav Garg
| Commented
| 4 years ago
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excellent point Ishwar. But still I will say marketers should focus completely on the convergence part of the phone instead of emphasizing on benefits of individual features like camera, music system, GPS etc.. For example, one way of...
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Trends: "The Irony of a USP" deleted from your view.
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By investing your time in this article, you will be able to decode the Firefox Guinness effort and their ideal use of Buzz and Viral marketing, enabled through their existing community. A detailed description of the Firefox 3 reach out strategy also follows. So hop on to pluggd.in to read up on this.
Insight: "Firefox Guinness Record gets the World Buzzing!!" deleted from your view.
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This post is for everyone who is wondering what to do with Twitter and how to leverage it as a marketing tool. It is also for those who think they have cracked it because they have decided to follow 1500 people and in return gain 100 followers. If you have no clue what Twitter is, in the first place please do your research before you read this post. To read on please go to Marketing Amnesia
Trends: "The Twitter Secret to More Followers" deleted from your view.
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While discussing why Marketing Amnesia for a blog name with a fellow brand manager, I was dishing out some of the regular stuff on Web 2.0, how it is the conversation age, how to get consumers to talk and more importantly why you should encourage conversation with the consumer. All of this is in direct contradiction to traditional marketing which encouraged unidirectional communication from the marketer to the consumer. A simple question asked goes like this - Till a few years ago, the marketing team of any organization controlled any mass communication on the product, why will the brand manager encourage consumers to talk when he is unsure of what they will say. Everything boiled down to c...
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Makrand Bhave
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| 3 years ago
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You cannot stop a surfer from surfing and noticing, but you cannot measure 'how much?'. Simply because, you cannot really engage the consumer browsing on a website which happens to have your brand communicating loudly to 'pick me up', to be...
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Jaygopal Raghavan
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| 3 years ago
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A good question and a great explanation leading to it. TO answer your question in a nutshell, definitely i wouldnt want to control brand communication on the net because of two simple reasons - 1) the net is a vast bottomless pit which is still...
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Trends: "Brand Managers - Control Freaks??" deleted from your view.
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Jaygopal Raghavan
| Answered
| 3 years ago
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I do not agree with Ishwars comment that brand advertising cannot be viewed as an investment but rather as a cost. And Anurag's comment of ROI to be calculated over a point of time is correct. My contention which i probably forgot to mention in...
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Ishwar S
| Answered
| 4 years ago
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I think anyone who calls it an investment should be in a position to calculate the ROI. I am a marketer myself, but I just think a lot of marketers choose the easy way out and call it an investment. In the process, they can justify almost any spend on...
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Anurag Mitra
| Answered
| 3 years ago
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Taking the Ishwar's comment forward, i will put my opinion that it can be seen as a process. Branding is a process and to achieve the Brand Strength and the desired market image you spend the money....although ROI cannot be exactly measured it can...
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Answer: "Brand advertising: Is it a cost or an investment?" deleted from your view.
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