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Ivaturi Vijaya Kumar Branding, PR, Advertising and strategy, Andhra Bank
 
Ivaturi Vijaya Kumar's Profile
Ivaturi Vijaya Kumar
Branding, PR, Advertising and strategy, Andhra Bank
Andhra Bank
confidential
confidential
Mumbai, India
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Professional summary

Creative and innovation professional.  A future strategiest and consultant in corporate  communication. Can lead a team and organisation to enhance the brand value.

A ISB alumni (Indian school of Business0. Training in Brand management at ISB, Hyderabad and attended International Banking conference at SIBOS, Hongkong and Cannes advertising festival and in 2010 at France

Ivaturi Vijaya Kumar's Experience
Current :

Branding, PR, Advertising and strategy, Andhra Bank

Banking
India, Mumbai

Working from 1981

Brief summary :

Creating and corordinating the entire communication strategy  of the bank. Implentation and devising strategy long term and short term at corporate level.

Enhancing the Brand value. Conceptualised, created and designed the Mascot of the Bank, dolle the dolphin for better recall value.

Previous :

Branding & PR, Andhra Bank

Banking
India, Mumbai
Ivaturi Vijaya Kumar's Education

Sri Venkateswara University

M.E/M.Tech/MS
India
From 2007 to 2008
Brief summary :

Master of Science in Public relations, the first batch in Asia

 
 
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Ivaturi's communities
13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
10207 members, 379 jobs, 894 articles, 282 questions, 934 debates, 319 idea contests.
16092 members, 147 jobs, 347 articles, 208 questions, 671 debates, 251 idea contests.
Ivaturi's contributions
Microfinance can be a very effective tool to act as a catalyst for the larger objective of financial inclusion. The regulators should control the costs and make the microfinance afforadable and development oriented
The Indian Banking industry is facing a great challenge in the next two years.  the skills set and the  attitude of the present people are not  sufficient to  the banks into  the future.  It is here some innovative structure and HR make over is...
Indians are very innovative and many organisations have an innovative streak in their strategieis. Sometimes due to disorganised recording of the innovative events and ideas, the innovation quotient is reduced. with the newgen or the digital natives...
 
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