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As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year. The need for trust, value and brand transparency, among other trends from last year, are just as important today. But the current shift to geotargeting, mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors. Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start. 1. Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, b...
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Nitin Mehra
| Commented
| 1 year ago
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i never understand these marketing terms branding, quality etc. on the plane only one thing is important i.e. necessity. majority of people can not buy expensive items. look at the reliance industry and the business guru dhirubhai ambani. he...
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Business Management Consultant
| Commented
| 1 year ago
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very good info. This could help many small & large businesses. Marketing and business management is something that a business big or small should strategically plan for.
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Insight: "10 Marketing Trends for 2011...." deleted from your view.
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1
http://www.business-innovative.com/location-based-advertising-in-the-mobile-age
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Saket Jain
| Supported idea
"http://www.business-innovative.com/location-based-advertising-in-the-mobile-age"
| 1 year ago
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Thats a good one. .... check this link for some more on LBS. http://www.e-lba.com/ELBA%20Overview%20english.pdf
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James Masih
| Supported idea
"http://www.business-innovative.com/location-based-advertising-in-the-mobile-age"
| 1 year ago
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Sir, thank you for sharing this information. This new method will change the entire face of how ads are communicated.
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Ideate: "Location based advertising in mobile age" deleted from your view.
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(rate this)
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Cost savvy
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14
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8
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Brand savvy
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Sudipta Ghosh
| Argues in support of
"Brand savvy"
| 1 year ago
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Well in this argument I'l go with Brand savvy. 2/3rd of Indian consumers are in the middle class segment. This vast segment goes for the better quality product rather that low cost product. Quality relates to Brand. So we can say that Indian...
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James Masih
| Argues in support of
| 1 year ago
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Today most of us are brand savvy. Many top brands have positioned their products to the middle class. Since the purchase power of consumers have increased in the recent days, they started preferring branded products...
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Vikas Singh
| Argues in support of
"Cost savvy"
| 1 year ago
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Seeing the recent development in the Indian Consumer behavior Indian consumer according to me is cost savvy.
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Debate: "Is Indian Consumer brand savvy or cost savvy?" deleted from your view.
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Save time and cost to the company
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the organization needs to consider complaints as a gift! Why?
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James Masih
| Added idea
"Save time and cost to the company"
| 1 year ago
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The main reason being they need to employee someone new and train them which is obviously a huge cost to the company. So companies try to retain employees....
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Major Vikas Shekhawat
| Added idea
"the organization needs to consider complaints as a gift! Why? "
| 1 year ago
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For customer satisfaction to be high, promises and expectations must be met. This involves the organization's ability to understand customer expectations and to do it right the first time (DIRTF) . The ability to deal with problems as they arise...
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Ideate: "Importance of customer retention " deleted from your view.
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Yes
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7
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15
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No
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rakeshbhatnagar
| Argues in support of
"No"
| 1 year ago
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I AGREE TO YOU JAGDSHEEN JI THAT IT MAY HELP THE MIDDLE SECTION PEOPLE TO BUY HOUSES.
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James Masih
| Argues in support of
| 1 year ago
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This is just a Rumour. If there would be no crash of the market as we know that like a country like India things like these Scams keep on happening. So this would not affect the people. As we know that their are still large number of people who want to...
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JAGADEESAN S
| Argues in support of
"No"
| 1 year ago
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not useful activity for upcoming middle low line community
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Debate: "Property prices may crash as Housing loan scam hits India. " deleted from your view.
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(rate this)
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Yes
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9
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18
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No
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KARTHIK P.S.
| Argues in support of
"No"
| 1 year ago
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My opinion is no, in online shopping only registered tax payees sell the products wat abt vegetables and raw materials....
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James Masih
| Argues in support of
| 1 year ago
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Yes. It is the best to do online shopping. As it saves time,people in today s date do not have much time to go and look for the things so they book the product online and it is at their door step. They need not go looking for the product. It is...
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Virag Shah
| Argues in support of
"No"
| 1 year ago
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In my opinion so many drawback are available in online shopping. Na very few people buy product online. As per my point of view online shopping is very risky and not viable because there are too much chances of manipulation. Lot of people are not...
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Debate: "Is Online shopping creating a downfall of the window shopping?" deleted from your view.
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Yes
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7
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4
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No
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Nilesh Pawar
| Argues in support of
"No"
| 1 year ago
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You cant depend on family businesses. They are suffering from internal rivalry, traditional way of working and lack of professionalism. They need to overcome it or they will not survive the competition. And to change they need to corporatise...
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Harshita Kesarwani
| Argues in support of
"Yes"
| 1 year ago
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Family business provides lot of social security. your position is secured. you dont need to compete with other members of the family, you just need to survive and make yuorself at the top. you have a huge resposiblity of sustaining the values of...
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Rohit Thakur
| Argues in support of
"Yes"
| 1 year ago
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this is the safest base to explore new ideas in business..
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Debate: "Is it safe to work in a family run business?" deleted from your view.
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Branding
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Product
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Abhra Chatterjee
| Argues in support of
"Product"
| 1 year ago
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Well I guess, both goes hand in hand. If the product does not capture market need, then no matter how strong the branding be, it fails to sustain itself. On the other hand, even a good product fails if there is no strong branding (e.g. - Maruti...
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James Masih
| Argues in support of
| 1 year ago
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I agree with you branding matter for a product's success.
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Debate: "Product" deleted from your view.
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Frnds here are some clips of our most enjoyable happy railway minister...Shri Laloo Prasad Yadav JI.. Speakers headphones are recommended.... So, whats your view....
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KALIYAMOORTHY
| Commented
| 2 years ago
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Enjoyed his funny way of talking- a typical stint towards local folk.
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James Masih
| Commented
| 2 years ago
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wonderful piece of information...haha...loved watching it..
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Insight: "Laloo Ji In Full Mood...." deleted from your view.
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this can set up a stage for the merger of Volkswagen & maruthi
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this can prove costly for Maruthi
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KALIYAMOORTHY
| Argues in support of
"this can set up a stage for the merger of Volkswagen & maruthi"
| 2 years ago
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I think to certain extend, they can join hands with Maruthi. This can gradually, develop an informal inroad to gain market in India. Though, Suzuki is well known but, still in India, vehicles are identified as Maruthi. The same formula can...
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Rathin Deb
| Argues in support of
"this can prove costly for Maruthi"
| 2 years ago
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Sorry James I don't agree with you on this. Volkswagen has other cars in the stable like skoda and audi they are in different league altogether. Hence the question of merger do not take place.
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Debate: "Suzuki- Volkswagen Tie Up - will it increase the market share of the German car giant??" deleted from your view.
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