Jayarama Emani's Profile
 | IBM Daksh |
Jayarama Emani | |
Head/VP/GM-PR/Corp. Communication, IBM Daksh | |
confidential Hyderabad, India | |
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Professional summary
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Previous Experience:
Sr. Manager, 2. Sierra Software Services Ltd
Freelance MarkCom Consultant, 3
Head/VP/GM-PR/Corp. Communication, IBM Daksh
HSBC Bank Plc
Freelance MarkCom Consultant, 6
Manager, 7. Tanning Technology Pvt. Ltd.
Media
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IGNOU
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14.0 Years
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Media & PR, Web Editor,Corporate Communications, Content Management,Marketing Communications, Exter ...
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Contribution score:(66 points)
- Contacts: 1 connections, 3 following, 2 followers
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IBM |
Jayarama Emani's Experience
| Previous : |
Sr. Manager, 2. Sierra Software Services Ltd |
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| Atlantic | ||
Worked from 2008 to 2009 | ||
Brief summary :
2. Sierra Atlantic Software Services Ltd ( May 2008 to Feb. 2009) Company: HYPERLINK http://www.sierraatlantic.com www.sierraatlantic.com - is a IT Services Company. Position: Sr. Manager - Marketing and Corporate Communications Location: Hyderabad Responsibilities: Business Development and Lead Generation AR/PR and Partner Alliances Building Brand Awareness Field Marketing and Event Management Services Marketing and Product/Services Messaging Business Intelligence and Research Web Page Optimization and Enhancements (SEO) Corporate Messaging Re-Establish Thought Leadership Team Development Achievements: PR - Was instrumental in getting 16 hits and 11 articles for the company in major Newspapers across India. Digital media covered 5 articles. Marketing Collateral - Re-branding companys 150+ datasheets and Case Studies, Newsletters. International Exposure - Played a key role in the design of the flex for the exhibit including the content for the Oracle Open World Convention in San Francisco, USA. Cost Benefits - Took the additional responsibility of the PR agency to proactively build relationships with the Media. Suggested to the Management the value of not going ahead with the Agency. This accrued the company a cost benefit to the tune of INR 500,000. Saved INR 400 per datasheet / Case Study for re-branding the marketing collateral totalling to INR 10,000. Networking - Sustained the image of the company by liaising with NASSCOM, TiE, HYSEA and other National and International IT associations. | ||
| Previous : |
Freelance MarkCom Consultant, 3 |
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Worked from 2006 to 2008 | ||
Brief summary :
3. Freelance MarkCom Consultant. ( Dec. 06 to May 2008) Leading the PR and IPO campaigns of clients. Revamping their websites. Building IPO prospectus. End-to-end conception and creation of marketing content. This includes corporate marketing collateral, product marketing collateral, pre-sales white papers, bylined articles, press releases, web site content, customer newsletters, content for awards, etc. 4. IBM Daksh BPO Services Pvt. Ltd. (July 06, to Dec. 06). Company: HYPERLINK http://www.daksh.com www.daksh.com - is a BPO and a subsidiary of IBM. Position: Manager, Communications. Location: Bangalore Responsibilities: Develop and utilize all channels of communication, both external and internal, in line with IBMs communication strategy and policy. Assist Corporate Team in developing an Intranet. Updated information pertaining to IBM to feature in both the electronic/hard copy versions. Raise the profile of IBM among various target audience (TA), especially public and community. Identify and establish contacts with local authorities, government agencies and key contacts in community. Interface and support the Senior Management Team (SMT) in interactions with external contacts, and manage all centre-wise communications as per directions of the SMT. Achievements: As a key member of the IBM Daksh Corporate Office, ensured positive coverage of IBM Daksh in the Press at the National and International Levels. Represented IBM Daksh at all Nasscom and other trade initiatives to enhance its brand image. Internal - Re-launched the internal recruitment drive Sampark with the message whats life without a friend and Gain Again concept. Working as the brand evangelist for IBM Daksh, Bangalore Business Units recruitment drive. External - Open Houses, Walk-in Interviews, Job Fairs (ex: Times Job Fairs). Was the brand evangelist for IBMs recruitment process - Open Houses, Walk-in Interviews, Job Fairs (ex: Times Job Fairs). Portrayed IBM as the Employer of Choice in line with the WHAT MAKES YOU SPECIAL concept across couple of colleges. | ||
| Previous : |
Head/VP/GM-PR/Corp. Communication, IBM Daksh |
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| ITES / BPO / Customer Service | ||
| India, Hyderabad | ||
Worked from 2006 to 2006 | ||
| Previous : |
HSBC Bank Plc |
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| Hyderabad | ||
Worked from 2004 to 2006 | ||
Brief summary :
5. HSBC GSC - Hyderabad I. ( April 04 to June 06). Company: HYPERLINK http://www.hsbcglobalresourcing.com www.hsbcglobalresourcing.com - is a BPO division of the HSBC Bank Plc. Position: Manager, Corporate Communications. Location: Hyderabad. Responsibilities: Conceptualize and action all internal communications targeted at over 26,000 employees of HSBC Global Resourcing in 10 Group Service Centres [GSC] spread across 5 countries - India, Malaysia, Sri Lanka, China and Philippines. Planning and implementing activities targeted at employees, in the areas of primarily HR, Talent Management, Learning and Development, Quality and Support Services. Provide communication support to all internal customers through Event Management, Public Relations, and Corporate Social Responsibility initiatives, among others. Major projects handled include Voices 2005 and 2006 - Employee Satisfaction Survey across Global Resourcing [22,000 employees], Q Day - the annual rewards and recognition event across South Asia, CSR initiatives, celebration of milestones in specific GSCs, among others. Achievements: Independently managed the Internal and External Communication functions across the HSBC Group. from June to December 2004. Identified community projects for HSBC to sponsor, in line with strategic focus on education and community. Built awareness of community initiatives with staff and drove programmes with staff to add value, build team spirit and raise HSBCs image in public. Interacted with the Press and ensured positive coverage of community, cultural and environment initiatives at the Group Service Centres. As a key member of the HSBC India Group Public Affairs Centre, ensured positive coverage of HSBC in the Press at the National and International Levels. Represented HSBC at all Nasscom and other trade initiatives to enhance its brand image. Generated presentations for the Senior Management Team to portray HSBC as the Employer of Choice in line with the Discover the Real You concept across couple of Indian Universities. Was the brand evangelist for HSBCs recruitment process - Open Houses, Walk-in Interviews, Job Fairs (ex: Times Job Fairs). Successfully managed the complex project of Voices 2006 - an employee satisfaction survey, in which 22,000 employees of HSBC GR across 5 countries participated. Planned and implemented all facets of this project; achieved an overall response rate of 94%. | ||
| Previous : |
Freelance MarkCom Consultant, 6 |
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Worked from 2003 to 2004 | ||
Brief summary :
6. Freelance MarkCom Consultant ( May 2003 to April 2004). End-to-end conception and creation of marketing content. This includes corporate marketing collateral, product marketing collateral, pre-sales white papers, bylined articles, press releases, web site content, customer newsletters, content for awards, etc. Worked as a Freelance Consultant on Content catering mostly to Telecom vertical. Bharat Sanchar Nigam Limited ( HYPERLINK http://www.bsnl.in www.bsnl.in ) and iAxis Limited ( HYPERLINK http://www.iaxiscorp.com www.iaxiscorp.com ) were the two biggest clients. Capital Fortunes Limited ( HYPERLINK http://www.capitalfortunes.com www.capitalfortunes.com ) and Titanic Solutions ( HYPERLINK http://www.titanicsolutions.com www.titanicsolutions.com ) were the clients from Consulting and IT sectors. | ||
| Previous : |
Manager, 7. Tanning Technology Pvt. Ltd. |
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| India | ||
Worked from 2000 to 2003 | ||
Brief summary :
7. Tanning Technology India Pvt. Ltd. ( June 2000 to May 2003.) - Closed Down Company: HYPERLINK http://www.tanning.com www.tanning.com - was a US-based IT Company. Position: Manager, Corporate Communications. Location: Hyderabad Responsibilities: Implementing the PR, Advertisement and Recruitment campaign and building a brand image for the company through effective and impactive PPTs and collaterals. Managing the eMarketing Campaign, Internet/Online Campaign Planning and eResearch activities for multiple North American and International Fortune 1000 clients. Maintaining the Intranet Site. Supporting Tannings CMM Level-3 Certification process. Achievements: Gained expertise in concise audience-appropriate writing; production, copy and substantive editing; analyzing audiences and interviewing people. Defined a set of processes, procedures and templates for software development, which would produce, work products of consistently high quality, ensure greater predictability and improve the performance. Served as the single point knowledge repository for all effective Internal Communications that included Website updations and generation of monthly newsletter. Documented reports on key areas like Indian Insurance Sector and Evolution of Online Broking in India for clients - The Hartford and E TRADE. I had fair amount of exposure in collating information for competitor analysis. | ||
| Previous : |
Media |
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Worked from 1993 to 2000 | ||
Brief summary :
8. Sr. Business Correspondent in Media ( Oct. 1993 to June 2000). Prior to Tanning, I was working as a Sr. Reporter/sub-editor in Deccan Chronicle ( HYPERLINK http://www.deccan.com www.deccan.com ), the largest circulated English daily published from Hyderabad. As the In-Charge Business Desk, I ensured in-depth investigative reporting on economy, capital market, business and finance, banking and technology. In Andhra Pradesh Times, as the Sr. Correspondent, I held the responsibilities of designing the business page, layout and handling a team of four. Earlier, I worked as a business reporter for the Dalal Street Journals News on Wire division. II. | ||
Jayarama Emani's Education
IGNOU |
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| MBA/PGDM | |
| India | |
| From 1997 to 1999 | |
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