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Can You Sell Without Lying? 12:30 PM Monday August 10, 2009 by Clif Reichard A lot of managers believe that in sales, you can't be completely honest and still be successful. Are they right? I'll try to give you a completely honest answer. But first, consider how this pervasive belief has colored corporate activity for decades and decades. As Theodore Levitt put it in one of Harvard Business Review 's best known and most quoted articles: 'Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.' Sales, he said in the 1960 article 'Marketing Myopia,' 'does not...view th...
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Makrand Bhave
| Commented
| 2 years ago
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More than lying, I am worried about the commitment. Sales people tend ot OVER COMMIT and OVER DELIVER just to get that order to complete the target and thats where things go haywire. Lying is subjective. It may get you some success but not all the...
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jitendra pal
| Commented
| 1 year ago
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it is difficult but possible
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In this article , we will conclude, what is best for new generation for app development. DNet or Java
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Bipasha
| Commented
| 1 year ago
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There is a same debate if I am not wrong. Please check...
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jitendra pal
| Commented
| 1 year ago
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I am very curious to know abt this
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In this article , we will conclude, what is best for new generation for app development. DNet or Java
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Bipasha
| Commented
| 1 year ago
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There is a same debate if I am not wrong. Please check...
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jitendra pal
| Commented
| 1 year ago
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I am very curious to know abt this
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Trends: "what is best? Dnet or Java" deleted from your view.




