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(rate this)
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We support Digital Advertising
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It's just a fad - right?
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Joe Antony
| Argues in support of
"We support Digital Advertising"
| 10 months ago
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Its not a Fad. It all depends depends on how long digital media is going to stay as a form of communications with a very good reach. It can be gauged from what happened on 14th July in Mumbai where in Twitter and Facebook was one of the most...
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AJAY KUMAR KHAITAN
| Argues in support of
"It's just a fad - right?"
| 10 months ago
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MASS ADVERTISING GIFT @ 50 Paise World's Most Economical Gift @ 50 Paise to attract 121 Crore Indians in just 3 - 6 months. A must for Advertising Agencies, Corporate Houses FMCGs for Sales Promotion, Free Schemes, Mass Publicity Brand Image...
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Debate: "Digital Advertising" deleted from your view.
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(rate this)
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This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the job of defining brand and branding. Definition of Brand (Bookish): Brand: Distinguishing name or symbol (logo) designed to identify the origins of a product or service, differentiate the product or ser...
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Pervara Kapadia
| Commented
| 11 months ago
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Interesting topic. Branding is creating an identity of product / service. For this various parameters are to be adhered to. For instance you are a brand yourself.Thanks Suhel for starting this.
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Joe Antony
| Commented
| 12 months ago
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Customer recollection for a product in terms of its attributes w.r.t quality both as a product and a service is a Brand.
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Joydeep Dasgupta
| Commented
| 12 months ago
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The conversation (process) involved in creating a unique name and image for a product / service which is so overwhelming is acknowledged praised and adopted by the consumers' mind across geographic boundaries, where communication through...
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Insight: "What is branding?" deleted from your view.
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(rate this)
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Yes
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6
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No
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Saibal Ray
| Argues in support of
"Yes"
| 1 year ago
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India does not lack passion, but if you cannot convert your passion into money, then you cannot quantify your passion into real worth. All of us have chosen a profession to fill our belly and survive the years ahead for ourselves and our...
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Joe Antony
| Argues in support of
| 1 year ago
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I would like to correct you Kavitha. Its not the country rather its on the individual that the passion lies. Probably we have not come to that professional level of certain regions across the globe but with respect to passion we are there with the...
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Nitin Mehra
| Argues in support of
"No"
| 1 year ago
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ya indian lack passion thats why kalidas being a fool person studied and get the blessing of devi and became so scholar so that world study on him. Kabir without the education became so vast that the people do phd on him to get the doctorate...
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Debate: "Indians lack passion?" deleted from your view.
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decresing daay by day
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this is the commercial age
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Rathin Deb
| Argues in support of
"this is the commercial age"
| 1 year ago
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Sarika if you observe you will find that moral value system is on the fall after independence. It will go up with the increasing income but will take time to show upward trend. Earlier also there were wrong doings but that is mostly by hardened...
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Joe Antony
| Argues in support of
| 1 year ago
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Now practicality and life style has taken precedence over ethics and values so all I can say is all the best for the coming generation.
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Sarika Singh
| Argues in support of
"this is the commercial age"
| 1 year ago
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What if I say it is neither of them? Moral values in what sense? Would you please elaborate.. Since ages we have seen people doing many wrong things.. Then why do we have this question today??
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Debate: "downfall of moral values" deleted from your view.
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(rate this)
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a weak country
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more gold
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Rathin Deb
| Argues in support of
"more gold"
| 1 year ago
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A golden bird always remain golden bird which is true for India today.
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Joe Antony
| Argues in support of
| 1 year ago
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I don't about Golden Sparrow but our company did have golden opportunity to capitalize on the Mica reserves ( World's largest) but thanks to our policy makers and responsiveness of the government , by the time we got serious , MICA value crashed to...
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Himanshu Pathak
| Argues in support of
"more gold"
| 1 year ago
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IT is sad that someone from our own nation is saying this.. Do you mean we were always weak nation?? How much do you know about our past??
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Debate: "why india was called GOLDEN SPARROW,sone ki chidiya in the old time?" deleted from your view.
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In a relationship,married or not..i noe its too long but YOU SHOULD READ THIS! When I got home that night as my wife served dinner, I held her hand and said, I've got something to tell you. She sat down and ate quietly. Again I observed the hurt in her eyes. Suddenly I didn't know how to open my mouth. But I had to let her know what I was thinking. I want a divorce. I raised the topic calmly. She didn't seem to be annoyed by my words, instead she asked me softly, why? I avoided her question. This made her angry. She threw away the chopsticks and shouted at me, you are not a man! That night, we didn't talk to each other. She was weeping. I knew she wanted to find out what had happened to our...
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NATTERAJA R. ARIKRISHNAN
| Commented
| 1 year ago
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Good highlight on the relationship and very nice one. Thanks for sharing Mr.Ankit.
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Joe Antony
| Commented
| 1 year ago
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Thanks for sharing.
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Shahnawaz Islam
| Commented
| 1 year ago
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While reading the story, I couldn't understand the characters...how did the husband not know about the cancer, how did the son not know, why did the women not specify this openly, and why was the man so fickle-minded deciding to divorce and then...
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Insight: "In a relationship,married or not..i noe its too long but YOU SHOULD READ THIS!" deleted from your view.
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(rate this)
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It will survive in long run
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15
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It should have limited edition plan
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VISHWA DEEPAK MISHRA
| Argues in support of
"It will survive in long run"
| 1 year ago
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No doubt on Indian flambuoyancy,"Infact if it would launch it with a small edition,The potential of the indian market will prove things wrong for Ferrari.
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Joe Antony
| Argues in support of
| 1 year ago
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Amit , Lux. car manufacturers have a good amount of Profit margin ass. with their product. Even Koeinigg has launched its latest offering in the market. To add to , The super rich is not bothered about a crore extra , if they are getting the ego...
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Amit Madhav
| Argues in support of
"It should have limited edition plan"
| 1 year ago
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There would be buyers for sure but not too many... So coming up with limited edition pack time to time will create more excitement than anything else..
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Debate: "Ferrari to make India debut, price to start from 2.2 Crore" deleted from your view.
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(rate this)
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1
Shawshank Redemption
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Tare zameen per
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aditya j s
| Added idea
"Life is beautiful"
| 11 months ago
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Loved it. Roberto benigni is a true classic maker.
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Joe Antony
| Added idea
| 1 year ago
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Others who top the list Original Schindler's list - 60's Shawshank redemption Requiem for a Dream Godfather II Omen I Basic Instinct I Usual Suspect
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martin
| Supported idea
"Shawshank Redemption"
| 10 months ago
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All these movies are popular and one must like to watch them before die but I think Coach Carter should also be added in this list. Watch Movies
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Ideate: "The best movie i watched till date.." deleted from your view.
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(rate this)
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Quality has word of mouth publicity
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Marketing is somewhat necessary for awareness
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Anna George
| Argues in support of
"Quality has word of mouth publicity"
| 2 months ago
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Marketing is very important for any company or company product. Its brings awareness in the market. Marketing is a virtual process of knocking every door and telling that such a product has released in the market, please go and try it out...this...
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Joe Antony
| Argues in support of
| 1 year ago
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If you are bothered about end result of sales , its marketing that should be given preference to achieve awareness . It does not mean the quality has to be compromised . The point is without marketing a product in a market , the customers will not be...
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Sheetal Jadhav
| Argues in support of
"Marketing is somewhat necessary for awareness"
| 1 year ago
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Marketing is big time necessary to spread the word in the first place, if people dont know about the product at all in the first place how are you even expecting your consumers to buy by just placing the product in the shelf....that wont happen,...
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Debate: "Quality vs Marketing, Which matters the most in terms of providing any service?" deleted from your view.
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(rate this)
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This Re branding Will give them new Identity
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This Re branding won't Create hard impact on Public
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Jaygopal Raghavan
| Argues in support of
"This Re branding won't Create hard impact on Public"
| 11 months ago
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The Honda name is a far too powerful one to shed so easily and not too forget the access to honda technology that hero would miss. Indian vehicle technology lacks in the gearbox segment and overall on the R&D front, so it would be a brave Hero to...
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Joe Antony
| Argues in support of
| 1 year ago
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They have hired Wolff Olins for new brand identity. Really can't speak about the end result it may achieve as the task is to change the perception of the brand 'Hero' . Considering their Indian stint with Tata Docomo in 2009 , I cannot comment on...
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Mridula Maity
| Argues in support of
"This Re branding won't Create hard impact on Public"
| 1 year ago
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I really dont think this re-branding will help them.....everybody remembers the company and their vehicles as Hero honda and rebranding for just hero will be the most difficult job according to me for the company....because Honda is such a name...
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Debate: "Hero Group To spend 100 Crore in Re branding to shed Honda Tag." deleted from your view.
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